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Central Provident Fund Board

[2025 H1 Term-time + Summer Internship] Marketing Intern

Central Provident Fund Board

Internship

What the role is

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties. We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success. Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results. Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress. At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve. Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What you will be working on

The Media and Publicity Department (MPD) strengthens CPFB’s reputation, sustain Singaporean’s trust in CPFB schemes and systems, and influence behavioural change in members. Inform, educate, and help Singaporeans understand the benefits and options they have with CPF through campaigns and mainstream, social and digital media so that they can make the best use of their savings to build a strong foundation for their retirement. In this role, you will: • Provide support to the team on integrated marketing communications initiatives for the Board, including but not limited to marketing research, campaign management and media planning. • Produce campaign publicity materials for internal communications during campaign launch.

What we are looking for

We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team. • Pursuing a polytechnic education with a focus in marketing • Good knowledge of marketing communications (both offline and digital), research, creative and media-buy processes as well as preparation of marketing reports to track progress/impact of marketing initiatives. • Meticulous and possess a strong eye for design with ability to present information in clear and concise manner across a range of communication platforms creatively. • Strong project management, presentation, writing and interpersonal communications skills. • Creative self-starter who is also able to work effectively in a team. • Adept at handling multiple projects in a fast-paced environment. • Familiar with Adobe creative suite Position is on a full-time internship basis from Jan – Dec 2025. What you can expect Being part of #TeamCPF means embarking on a challenging and rewarding internship in a workplace that values productivity and growth. Here’s what awaits you during your internship with CPF Board: • Learning Opportunities: Engage in impactful projects that allow you to apply theoretical concepts to real-world challenges, helping you gain valuable insights and practical experience along the way. • Mentorship Guidance: Boost your internship experience with guidance from experienced mentors and supportive peers committed to fostering your growth and helping you thrive. • Gain Dynamic Exposure: Gain dynamic exposure, drive innovative solutions, and advance your career through involvement in strategic national projects. • Expand Your Network: Forge meaningful relationships and expand your professional circle within the public service sector through curated intern activities and networking events

About Central Provident Fund Board

At the Central Provident Fund (CPF) Board, we believe in developing individuals who are inspired to do their life’s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. Purposeful Work – The CPF Board helps 4 million members save for their retirement, healthcare and housing needs. Beyond being a pension fund, we are unique in being a national social security organisation, and we serve CPF members knowing that we make a difference. Professional Growth – At CPF Board, you will have the opportunity to learn on the job and pick up new skills and knowledge. Although you are joining one organisation, you will have access to many career paths in the years ahead. People and Culture – When you join CPF Board, you become part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. As an employer, we value our people as our greatest asset, and foster a culture of respect, diversity, and inclusivity, where everyone's voice is heard, and contributions are recognised and celebrated. Come and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore.