At the Ministry of Manpower (MOM), we strive to build a Great Workforce and a Great Workplace. We work to achieve a globally competitive workforce and great workplace, for a cohesive society and a secure economic future for all Singaporeans. Our work transcends the boundaries of our desks – it takes us to real workplaces all over Singapore. We are continually on the lookout for individuals who want to make a difference and impact lives in the core areas of our work.
You will take on a functional specialist role for development and implementation of the Branding/Marketing interventions for Skilled Trades SG. This includes creating and reviewing presentation materials and other comms collaterals, to ensure that the branding and messaging for this initiative is clear and compelling for both internal and external stakeholders.
One of the key interventions under the professionalizing skilled trades initiative is to develop and implement a national campaign to shape societal mindsets around skilled trades and to develop the ‘Skilled Trades SG’ website – A one-stop portal to raise awareness of skilled trades and build communities of change. You will look after the development of the Skilled Trades SG brand and marketing strategy and implementation, as well as the development of the Skilled Trades SG portal.

Manager/Senior Manager, Skilled Trades Office, MPPD
Ministry of Manpower
Permanent/Contract
What the role is
What you will be working on
• Developing presentation decks and other collaterals to clearly communicate skilled trade initiatives to internal and external stakeholders
• Ensure coherence in messaging on skilled trades initiatives across various platforms
• Develop, implement and grow national branding & marketing campaign, Skilled Trades SG brand
• Work with key stakeholders to design and implement a national branding & marketing campaign to shape societal mindsets around skilled trades
• Conceptualise and plan the Skilled Trades SG web portal structure and content to be included
• Project manage the development and launch of the portal
• Conduct maintenance and update of portal and content where needed
What we are looking for
• Self-motivated, driven and a “can-do” attitude in managing projects
• Strong analytical ability and sense of perspective for policy formulation and implementation
• Good at details and adept at working with data
• Strong writing and presentation skills to communicate proposals with clarity and confidence
• Good people skills to work across divisions, agencies and with a range of stakeholders
PWDs are welcome to apply
About Ministry of Manpower
The Ministry of Manpower (MOM) aims to develop a productive workforce and progressive workplaces, for Singaporeans to have better jobs and a secure retirement. In a rapidly changing global economic landscape, Singapore’s workforce and workplace practices have to remain adaptable. MOM’s policies help enhance the workforce’s profile, promote lifelong employability and income security for Singaporeans, as well as foster excellent working environments that are fair and safe. As an MOM officer, you will get to work in a range of exciting areas to help the Ministry attain its goals, including manpower policy, industrial relations, workplace safety and foreign employment regulation. MOM is committed to creating an inclusive employee experience for all.