You plan and oversee the execution of branding, communications and marketing campaigns/initiatives to build mindshare and garner support for the Army. You also facilitate media and unit clearance requests while supporting media productions across various stakeholders.
MINDEF
Manager (Branding & Marketing)
PermanentClosed
What the role is
What you will be working on
- Plan and oversee execution of branding, communications and marketing campaigns/initiatives to build mindshare and garner support for the Army
- Work with internal and external stakeholders to roll out execution of campaigns/initiatives' deliverables tailored to intended audiences
- Work with MINDEF Communications Organisation, formations/units, and third-party agencies to facilitate media requests and productions
- Provide consultancy on branding, communications and marketing efforts across the Army
- Facilitate ad-hoc media queries, features and/or interviews during assigned week-long rotational duty
- Manage collaterals inventory
Challenge(s)
- Ensuring branding, communications and marketing efforts reach intended audience
- Working with shortened media cycle and evolving media platforms
- Analysing complex and sensitive issues with balanced perspective from both organisational standpoint and public sentiments
- Safeguarding portrayal and operational security
What we are looking for
- Education in Mass Communications, Marketing or a related field
- Work experience in media, marketing, public relations or mass communications is preferred
- Strong command of written and spoken English
- Proficiency in second language is useful
- Good communications, organisational, analytical and interpersonal skills
- Visual design skills is advantageous
- Ability to analyse complex and sensitive issues with balanced perspective from both organisational standpoint and public sentiments
- Independent, meticulous and detail-oriented
- Active interest in Singapore's media, political, defence and security developments
(Applicants with no experience may apply.)
Appointment will be commensurate with your experience.
Only shortlisted candidates will be notified.
About your application process
This job is closing on 10 Mar 2026.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within MINDEF or the wider Public Service.
About MINDEF
The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor.
The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF’s mission and ensure Singapore's security and stability. United by this common cause, our lines of defence complement each other to secure the prosperity and progress of our nation.
Learn more about MINDEF