Singapore is internationally renowned for our transport infrastructure and for being a global aviation and maritime hub. At the Ministry of Transport (MOT), we spearhead developments in our air, land and sea transport sectors to advance Singapore’s economic competitiveness and Singaporeans’ quality of life. We seek dynamic, analytical and committed individuals to join our able MOT team in realising our vision of a global interconnected transport hub.
If you share our vision and possess the qualities we seek, do join us!
Assistant Director/Senior Executive, Corporate Communications (Social Media)
Ministry of Transport
Permanent/Contract
Closing in 1 day(s)
What the role is
What you will be working on
The officer will help the Ministry to explain transport policies and engage the public and stakeholder groups through social media and marketing.
Key responsibilities
• Develop and implement social media strategies to complement communications efforts for MOT messages and announcements, address potential blind spots and possible communication gaps;
• Develop strategies to leverage new trends where relevant to identify communications opportunities;
• Plan and support the engagement of MOT principals and MOT stakeholder groups with innovative use of social media platforms;
• Keep pulse on ground sentiments on transport issues and produce online sentiment reports for sense-making to support communications strategies;
• Manage MOT website and social media accounts, and online feedback received;
• Produce creative content for social media platforms of MOT principals and MOT to communicate and amplify key messages;
• Plan and develop marcomms/social media products; and
• Manage branding of MOT, including MOT corporate collaterals, gifts and brand images.
What we are looking for
a. You should be a Singapore citizen and have at least 4 years of relevant training and/or working experience in digital and marketing communications;
b. Ability to produce/edit creative content such as social media reels, photos, infographics, etc., and hands on experience in content management;
c. Have keen interest in keeping up to date with the latest digital technologies and social media trends
d. Have a good knowledge of analytical tools including but not limited to SEO, Google analytics and Facebook insights, to assess the effectiveness of social media content and campaigns;
e. Possess excellent written, spoken communications and presentation skills; and
f. Meticulous attention to details is necessary as well as the ability to multi-task, work as a team and work well under tight deadlines.
About Ministry of Transport
The Mission of Ministry of Transport is to develop Singapore's land, sea and air transport sectors so as to enhance our economic competitiveness and quality of life in a knowledge-based economy. MOT oversees the development and regulation of the following sectors:
• Civil Aviation and Air Transport
• Maritime and Ports
• Land Transport
Besides providing an efficient and cost-effective transportation in Singapore, it also strives to make Singapore an international civil aviation and maritime centre for the region.
The ministry sets the strategic and policy direction while operations and regulatory works are carried out by the statutory boards under its charge. There are four statutory boards which are established by Acts of Parliament: the Civil Aviation Authority of Singapore (CAAS), the Land Transport Authority (LTA), the Maritime and Port Authority of Singapore (MPA) and the Public Transport Council (PTC). The ministry also oversees the operation of the Transport Safety Investigation Bureau (TSIB).