Family Life Group (FLG) strengthens and supports families to realise the vision of making Singapore the best place for family life through our policies, programmes and publicity efforts. Strong families are the building blocks of a caring community. We want to help families realise their hopes and aspirations, strengthen familial bonds and support them in overcoming challenges. You will be part of the Partnership (PTR) Division in FLG to help nurture a community-based, family-friendly support ecosystem across all stages of life. We promote family-centric campaigns, parenting and marriage programmes and forms partnerships with community stakeholders and volunteers to promote and strengthen families.

Reporting to the Senior Assistant Director (Publicity), you will be part of a team that works on developing marketing plans on the family narrative & raise awareness of Families for Life (FFL) initiatives (including social media). Your day-to-day work may include, but is not limited to, the following: • Strategic thinking and planning of a holistic communications and engagement plan to drive the dissemination of key family messaging and initiatives; • Development and management of marketing and communication plans to publicise and create awareness of FFL • Content creation and management of website and social media content to drive online marketing efforts • Manage branding merchandise projects from conceptualisation to distribution

• Tertiary qualifications, with at least 3 years of relevant work experience in developing and managing marketing initiatives; and managing events • Excellent written, communication and interpersonal skills • Pleasant and positive personality, enjoys interacting with people from different backgrounds • Driven and self-motivated, able to multi-task • Able to work independently and a good team player

“We are Professionals with Passion for People” The Ministry of Social and Family Development (MSF) develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services. Our mission is to nurture resilient individuals, strong families and a caring society that can overcome challenges together. We are committed and passionate in developing a strong social service sector, and play key roles in shaping the future of Singapore. Through these efforts, we hope to play a part in helping our citizens achieve their hopes and aspirations for themselves and their families. A career in MSF is a challenging and fulfilling one that allows you to make a difference in shaping the lives of Singaporeans. If you are driven and enjoy working in a fast-paced environment, we welcome you to be part of the MSF Family!