Business Development:

• Identify and cultivate new business opportunities for adult training courses.

• Work with stakeholders to expand course offerings, ensuring relevance and responsiveness to market training needs.

• Develop partnerships with businesses, professional / trade associations, and government bodies to grow course enrolment.

• Conduct market research to identify trends, gaps, and new opportunities within the adult education sector.

Marketing and Campaign Strategy:

• Plan, implement, and manage marketing campaigns aimed at increasing the visibility and enrolment of adult training courses.

• Create promotional materials including brochures, digital ads, and social media content to target potential adult learners.

• Manage and update website and social media channels with course information, success stories, and marketing materials.

• Organise and lead promotional events, workshops, and webinars to generate interest and attract prospects.

• Analyse the effectiveness of marketing campaigns through metrics such as conversion rates, website traffic, and enrollment figures.

Teaching and Course Delivery:

• Use a variety of teaching methods including lectures, case studies, group discussions, and online platforms to ensure effective learning as a module tutor.

• Monitor and assess student performance, providing constructive feedback and academic support.

• Maintain a supportive learning environment that encourages active participation and the sharing of professional experiences.

• Perform the role of personal tutor and internship mentor, providing career advice and mentoring students, guiding them on professional development.

Administration, Operations & Reporting:

• Take on the role of Programme Lead to evaluate and conduct entrance tests for applicants to ACET (Adult Continuing Education & Training) courses by reviewing their resumes/qualifications.

• Register modules for learners in STEP (Skills Training & Enhancement Portal); prepare course schedules and provide pastoral care as mentor for adult learners. 

• Maintain accurate records of course enrollment, attendance, student progress, course outcomes and student feedback.

• Participate in departmental meetings and contribute to the overall planning and strategic direction of the CET department.

• Relevant qualification in Business, Marketing, or related field.

• Proven experience in business development, marketing, or sales, preferably in an educational or training environment.

• Experience in developing and executing marketing strategies, both online and offline.

• Strong background in adult education or teaching, with a track record of delivering professional development programs to adult learners.

• People-oriented individual who possesses strong interpersonal engagement, communication and collaborative skills.

• Proficient in digital marketing tools (social media platforms, Google Ads, email marketing tools, etc.).

• Experience in using Learning Management Systems (LMS) and other educational technologies.

• Strong analytical skills to assess marketing campaign performance and student engagement.

• Meticulous and results-oriented.

• Ability to adapt to changing market trends and educational requirements.