NAC's Marketing & Audience Development department advocates for and amplifies the value and importance of the arts through various communications efforts. You will work closely with the entire Council and its parent Ministry to provide strategic counsel and support in marketing communications, highlighting the Council's role as a champion of the arts. You will also collaborate with departments within the Council and external stakeholders to initiate, implement, and manage marketing communications initiatives aligned with NAC's mission, vision, and strategic thrusts.

Your role includes the following areas:

• Planning and implementing holistic and sustainable 360-degree integrated marketing communications strategies, initiatives, and campaigns for Catch and related products to attract, sustain, and retain diverse audience segments

• Managing branding, creative campaigns, and messaging to ensure strong and consistent brand positioning for the Council and its programmes, projects, and initiatives

• Analysing audience data and insights to identify trends, preferences, and opportunities for growth to support and advance the Council's work

• Monitoring, reporting, and establishing best practices on audience metrics and performance of marketing initiatives, using data-driven insights to optimise strategies and tactics to ensure alignment with KPIs

• Identifying and leveraging marketing opportunities through partnerships

• Managing the marketing budget effectively

• Maintaining strong relationships with internal (sector leads, statutory boards, ministry, etc.) and external stakeholders (creative and marketing agencies, media buying agencies, marketing partners, etc.)

Requirements:

• Bachelor's degree in marketing, marketing communications, digital & social media, or a related field

• 2 to 5 years of relevant work experience in corporate, digital, and marketing communications, with experience in branding and arts marketing desirable

• Proven success with SEO, social media, and email marketing strategies

• Strong organisational, project management, and management skills

• Strong verbal and written communication skills

• Strong interpersonal skills and ability to work well in a team, capable of collaborating with multiple stakeholders

• Good networking capabilities

• Knowledge of and passion for the arts and culture

• Applicants who require work passes need not apply

The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive – from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone’s lives. At NAC, we have a team of creative and dynamic staff who share this common vision. If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.