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MINDEF

Assistant Director (Branding & Marketing)

MINDEF

Permanent

Closing in 5 day(s)

What the role is

You plan and manage Army's branding efforts to sustain positive mindshare, and engender greater confidence and support, both internally (within MINDEF/SAF) and externally (with the public).

What you will be working on

- Plan and execute Army's brand campaigns - Work with content, merchandise marketing and advertising partners to boost or extend campaign lifespans - Manage branding projects and media productions - Oversee media coverage - Process public queries and feedback - Support Singapore Armed Forces Volunteers Corps (SAFVC)'s branding and communications objectives Challenge(s) - Conceptualising and synchronising communication and publicity efforts - Staying relevant and dynamic in a rapidly evolving media landscape

What we are looking for

- Education in Branding, Media, Marketing, Public Relations or Communication Studies - At least 8 years of relevant work experience - Strong command of written and spoken English - Proficiency in a second language is advantageous - Keen interest in Singapore's media, political, defence and security developments - Good interpersonal skills - Enjoyment of creative work - Ability to resolve issues with an innovative spirit Only shortlisted candidates will be notified.

About MINDEF

The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor. The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF’s mission and ensure Singapore's security and stability. United by this common cause, our lines of defence complement each other to secure the prosperity and progress of our nation.