Your responsibilities will include:

AI campaign strategy and planning

• Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs 

• Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events. 

• Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB’s client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign

 
AI campaign execution, optimisation, and tracking

• Developing campaign assets, including content, ads, and visuals – these can be developed internally with other teams in the BMC division (such as content marketing) or with external partners, based on objectives

• Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives

• Regularly reporting campaign performance to internal stakeholders and management; recommend mid-campaign optimisations as needed; and incorporate post-campaign learnings into future campaigns

• Managing campaign timelines and ensuring key milestones are on schedule 

Other responsibilities

• Supporting other campaign leads with planning and execution in a “2IC” role; this can include components of all of the above

• Governing and driving adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise

Get in touch if you have:

• At least 5 years’ integrated marketing experience, preferably in B2B tech or the public sector; including in content marketing, events and partnerships

• Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency 

• Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce

• A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications 

And if you can:

• Deliver high-quality work with minimal intervention from your managers 

• Influence internal and external stakeholders, including many who are not marketing experts 

• Thrive in a working environment with aggressive timelines and complex tasks

• Come up with, and follow through on, creative concepts that make a brand stand out from its competitors

This role is only open to Singaporeans.

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.