Campaign Management:

· Plan, develop and implement effective campaigns in line with TP’s communications objectives and KPIs

· Identify marketing channels, media planning, production of various marketing collaterals and videos to communicate key messages for the organisation

· Monitor campaign effectiveness and analysing outcomes

Stakeholder Management:

· Work with internal and external stakeholders to support TP’s communications and marketing direction

· Be familiar with vendor management and work with creative and media agencies to execute campaigns effectively, in order to achieve key deliverables

· Work with the social media team to establish alignment with social and digital media efforts

Project Management and data analysis:

· Manage project timeline, deliverables, and budget

· Analyse and leverage on data to develop best strategies and tactics for campaign activations

· Report on project outcomes and provide After-Action Review (AAR) reports to facilitate learning and best practices

· Qualification in Marketing, Communications or related disciplines  

· At least 3-5 years of experience in marketing and digital marketing  

· Strong profile of managing youth and digital trending platforms e.g. Telegram, Tik Tok, Instagram, Lemon8 etc

· Prior experience in implementing and executing a marketing plan from inception to execution.

· Strong understanding of marketing channels, search engine optimisation and search engine marketing

· Excellent written and verbal communication skills

· Possess a collaborative attitude, self-motivated, proactive, and able to work well in a team-oriented work environment