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Temasek Polytechnic

Senior Executive/Assistant Manager (Marketing)

Temasek Polytechnic

Fixed Terms

Closing on 24 Feb 2025

What the role is

To support in developing strategies and driving multi-channel communications to increase awareness of TP's unique learning experience, vibrant student life and domain strengths in various fields.

What you will be working on

Campaign Management:

· Plan, develop and implement effective campaigns in line with TP’s communications objectives and KPIs

· Identify marketing channels, media planning, production of various marketing collaterals and videos to communicate key messages for the organisation

· Monitor campaign effectiveness and analysing outcomes

Stakeholder Management:

· Work with internal and external stakeholders to support TP’s communications and marketing direction

· Be familiar with vendor management and work with creative and media agencies to execute campaigns effectively, in order to achieve key deliverables

· Work with the social media team to establish alignment with social and digital media efforts

Project Management and data analysis:

· Manage project timeline, deliverables, and budget

· Analyse and leverage on data to develop best strategies and tactics for campaign activations

· Report on project outcomes and provide After-Action Review (AAR) reports to facilitate learning and best practices

What we are looking for

· Qualification in Marketing, Communications or related disciplines  

· At least 3-5 years of experience in marketing and digital marketing  

· Strong profile of managing youth and digital trending platforms e.g. Telegram, Tik Tok, Instagram, Lemon8 etc

· Prior experience in implementing and executing a marketing plan from inception to execution.

· Strong understanding of marketing channels, search engine optimisation and search engine marketing

· Excellent written and verbal communication skills

· Possess a collaborative attitude, self-motivated, proactive, and able to work well in a team-oriented work environment

About Temasek Polytechnic

Established in 1990, Temasek Polytechnic (TP) is a leading institution of high learning nestled by the idyllic shores of Bedok Reservoir in Tampines. TP takes pride in equipping our students with lifelong skills and digital knowledge for a future of dynamic change. TP’s caring and vibrant culture is firmly rooted in our core values which drive a spirit of innovation, with a focus on industry, globalization and sustainability. “TP Cares” is our clarion call to ensure that our diverse community of learners has the opportunity to achieve their personal best, so that they can contribute meaningfully to the global community. Learner. Creator. Leader We envision the TP graduate as a values-led leader with vision, character and heart, excelling in the academic domain and beyond, and rising to the challenge of creating tomorrow.