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Economic Development Board

Senior Associate/Manager, Japan Marketing (1 year contract)

Economic Development Board

Fixed Terms

What the role is

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore. For more information on EDB, please visit www.edb.gov.sg

As our marketing specialist for Japan, you will work with EDB’s Marketing /PR managers and International Operations team to execute a marketing strategy with a focus on developing content to raise awareness of Singapore to generate and nurture leads amongst the Japanese business community.

What you will be working on

Main responsibilities (include and not limited to)

Undertake Japan-related PR matters with guidance from EDB’s comms teams. This would include:

  • Preparing press releases, factsheets and other relevant media materials for engaging Japanese media

  • Maintaining a list of key Japanese media editors and journalists that EDB could engage and cultivating them on a regular basis

Undertake content curation and production of EDB’s in-market publications, newsletter and website. This would include:

  • identification of topics of interest or trending topics among target audience, and researching industry-related topics

  • drafting articles which include original articles, translated pieces, and interview pieces where you will need to interview execs for content. You may also have work with vendors to do so.

  • working with media publications or partners for partnered content

  • working with appointed vendors to provide content in specific formats for publishing the content online

  • Laying out of content into print format, or working with vendors to do so

Related marketing functions that include:

  • Assist with planning and management of physical, virtual or hybrid events organised by EDB

  •  Assist with identifying and coordinating with key multiplier organisations (including tax consultancies, inter-governmental and trade organisations) on joint-marketing initiatives to seed our key messages and generate leads

What we are looking for

Job Requirements:

To meet the challenges of this role, you must have/be:

  • Native speaker or fluent in written and spoken Japanese (at least JLPT N1 and above), to be able to create content pieces and liaise with Japanese vendors/media

  • Minimum 3 years relevant working experience as a content writer, copy writer or similar role.

  • Candidates should have proven track record working in similar capacity, with experience with the Japan market.

  • Familiar with the media landscape in Japan

  • Results-oriented, with high level of initiative, drive and resourcefulness

  • Fast and independent learner who can learn on-the-job and deliver quality work with limited supervision

  • Strong interpersonal skills to collaborate well with different stakeholders

  • Able to manage multiple projects while keeping to deadlines

  • Proficient in Microsoft Word and PowerPoint, as well as virtual communications software (including Microsoft Teams, Zoom)

It would be preferred if candidate has the following:

  • Strong familiarity and prior knowledge of Singapore 

  • Work experience in B2B/ G2B marketing

  • Native Japanese speakers who are non-Singaporean/PR are welcome to apply.

This role will be based in Singapore.

Applications are screened on a rolling basis and applicants may expect to receive an application outcome within 8 weeks of application date.

About Economic Development Board

EDB is the lead government agency responsible for planning & executing strategies to enhance Singapore's position as a global business centre and grow the Singapore Economy. We dream, design and deliver solutions that create value for investors and companies in Singapore. Through that, we attract economic opportunities and jobs for the people of Singapore and help shape our country's economic future.