Deputy / Assistant Manager, Digital & Social Media
[LTA-CC] DEPUTY / ASSISTANT MANAGER, DIGITAL & SOCIAL MEDIA
Land Transport Authority
Fixed TermsClosed
What the role is
What you will be working on
We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.
Key responsibilities
•Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience – from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
•Create multimedia content including infographics, GIFs, videos and livestreams
•Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA’s messages
•Plan and manage digital campaigns, optimising performance within budget and time constraints
•Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
•Monitor online sentiments related to LTA’s issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement
Key responsibilities
•Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience – from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
•Create multimedia content including infographics, GIFs, videos and livestreams
•Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA’s messages
•Plan and manage digital campaigns, optimising performance within budget and time constraints
•Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
•Monitor online sentiments related to LTA’s issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement
What we are looking for
•Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
•At least 3 years of experience in a related field preferred.
•Strong written and verbal communication skills
•Good understanding of social media platforms and emerging trends
•Creative thinker with a flair for storytelling
•Experience in digital content creation, campaign management
•Familiarity with digital and social media ad buy planning and execution
•Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment
•At least 3 years of experience in a related field preferred.
•Strong written and verbal communication skills
•Good understanding of social media platforms and emerging trends
•Creative thinker with a flair for storytelling
•Experience in digital content creation, campaign management
•Familiarity with digital and social media ad buy planning and execution
•Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment
About Land Transport Authority
The Land Transport Authority (LTA) is a statutory board under Ministry of Transport that spearheads land transport developments in Singapore. We are seeking dynamic, energetic, highly motivated, passionate and qualified professionals to join us.
Many opportunities & challenges await those who are keen on an exciting career to realise our commitment to envision & implement an integrated transport system.