Manager, Brand Communications (Digital)

National Council of Social Service

Fixed TermsClosed

What the role is

The role is a part of Communications team and supports the NCSS’ Digital Communications efforts, which includes the management of NCSS' website and social media presence across various platforms, creating engaging content, and developing and executing digital campaigns. The incumbent will work closely with cross-functional teams to ensure that web and social media activities align with NCSS’ objectives and goals. The Digital Manager will also manage the appointed digital marketing agency, monitor web and social media analytics to measure performance, and make data-driven recommendations for improvements.

The Digital Manager plays a critical role in ensuring that NCSS' web and social media presence is engaging, relevant, and aligned with the company's objectives and goals. The incumbent should be a creative self-starter, comfortable working in a dynamic environment, and able to balance competing demands. The role requires strong technical skills, marketing expertise, and a customer-focused mindset.

What you will be working on

• Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
• Manage NCSS' social media presence across various platforms, including Facebook, LinkedIn, and Instagram
• Create and curate engaging and relevant content for social media platforms, including posts, stories, and videos.
• Work closely with cross-functional teams, including marketing communications and strategic communications teams, to ensure social media activities align with the NCSS' objectives and goals.
• Manage the company's appointed digital marketing agency and collaborate with them to develop and execute social media campaigns.
• Monitor social media analytics to measure and report on the performance of social media activities, making data-driven recommendations for improvements.
• Manage social media advertising campaigns, including targeting, budgeting, and performance tracking.
• Engage with the NCSS’ social media followers, responding to comments and messages in a timely and professional manner.
• Stay up to date with emerging social media trends and make recommendations for their implementation where appropriate.
• Develop and maintain relationships with social media influencers and other relevant stakeholders.
• Monitor website analytics to measure and report on the website's performance, making data-driven recommendations for improvements.
• Optimise SEO and implement SEM and oversee the media buys and budget to ensure digital communication through the website and NCSS owned Social Media platforms are aligned to NCSS objectives.
• Align to WOG indicators and industry benchmarks and conduct data analysis and evaluation of different NCSS’ owned digital channels.
• Review and update processes and systems to ensure they are efficient and effective.
• Manage the company's website, ensuring it is up-to-date, user-friendly, and accessible.
• Monitor website performance using web analytics tools such as Google Analytics and make data-driven recommendations for improvements.
• Collaborate with the company's digital marketing agency to develop and execute website campaigns.
• Stay up to date with emerging web design and development trends and make recommendations for their implementation where appropriate
• Lead projects and assignments as and when needed. Perform duties that may be assigned from time to time.

What we are looking for

Personal Competencies:

Thinking Clearly and Making Sound Judgements
Working Effectively with Citizens and Stakeholders
Project Management
Customer Experience Management
Business Partnering

Skills Required:

• Strong understanding of social media platforms, trends, and best practices
• Strong understanding of website design, development, and optimisation
• Proficiency in social media advertising, including targeting and performance tracking.
•Knowledge of website analytics tools such Web analytic tools such as Google Analytics (GA4)
• Editorial mindset that seeks to understand what type of content target segments consume.

Experience & Special Certification(s):

• At least 3 years of relevant work experience in web management and/or digital marketing
• Proven experience as a social media manager or similar role
• Experience creating and curating engaging social media content, including posts, stories, and videos.
• Experience managing a digital marketing agency.

Only shortlisted candidates will be notified.

About National Council of Social Service

NCSS is the umbrella body for over 500 member social service agencies in Singapore. Its mission is to provide leadership and direction in enhancing the capabilities and capacity of our members, advocating for social service needs, and strengthening strategic partnerships, for an effective social service ecosystem. Community Chest and Social Service Institute (SSI) are part of NCSS. For more information visit www.ncss.gov.sg