i. Management, conceptualisation and execution of content on SCDF’s six social media platforms. This includes social media content for the purpose of public education, planned force-wide events and crisis communications. ii. Responsible for growing SCDF’s reach in the online sphere to showcase SCDF’s professionalism, operational proficiency and use of innovation to enhance SCDF’s firefighting, rescue, emergency medical services. iii. Creates opportunities for communities to interact with and connect with SCDF, and carries out social media monitoring and analysis of SCDF-related content, to address rising negative sentiments.

i. Growing SCDF's social media platforms and boosting community and stakeholder engagements. ii. Effectively promote SCDF's public educations messages on social/digital media. iii. Inter-agency collaborations to create synergy and tap on the multiplier effect to enhance social media reach. iv. Content creation and curation. v. Online media monitoring, analysis and reporting

i. Manage SCDF's social media platforms including Facebook, Instagram, X, Tik Tok, LinkedIN and YouTube. ii. Create organic content for public education purposes including short videos for SCDF's social media. iii. Work with media agencies to boost the reach of social media content, and monitor online news and sentiments. iv. Collaborate with related agencies to enhance publicity efforts through social media platforms.

The Singapore Civil Defence Force (SCDF) is a uniformed organisation under the purview of the Ministry of Home Affairs. The main role of SCDF is to provide fire-fighting, rescue and emergency ambulance services; mitigating hazardous materials incidents, as well as formulate, implement and enforce regulations on fire safety and civil defence shelter matters. In 1982, the National Civil Defence Plan was launched which spearheaded the emergency preparedness for the nation. With the enactment of the Civil Defence Act in 1986, the SCDF was established as an independent organisation under the Ministry of Home Affairs (MHA). In the same year, the Hotel New World collapse paved the way for joint operations between the SCDF and Singapore Fire Service (SFS). Due to the similarity in roles and functions, the SCDF and SFS were formally integrated on 15 April 1989. Over the years, the SCDF has improved its life saving operations through innovations and programmes to enhance her fire-fighting, rescue capabilities and public education plans. The Light Fire Attack Vehicle (The Red Rhino) and Tracked Fire-Fighting Vehicle are some of the customized solutions which the force has developed to increase its operational capabilities. The SCDF also actively engages the local community through its wide-ranging public educational programmes and community-based activities to enhance the resilience and emergency preparedness of the civilian population. Today, the Force is recognised by the population as a professional body of well-trained officers and men geared to respond to all types of life-threatening emergencies round-the-clock. An operationally ready SCDF, working hand-in-hand with a prepared and resilient population, helps to ensure that the nation is capable of handling any untoward eventualities.