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Workforce Singapore

Workforce Singapore

Manager / Senior Manager: Consumer Research Specialist (In-house) [POD]

Fixed TermsClosed

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What the role is

[What the role is]
We are looking for a self-driven and experienced Consumer Research Specialist to independently lead end-to-end applied research projects that will inform marketing strategies and optimise user experience across WSG’s career services. In this dynamic role, you will lead the entire research process – from problem framing and methodology design to fieldwork, data analysis, and presenting actionable insights. Your ability to distil complex research findings into clear, impactful recommendations will be key, especially when communicating to stakeholders who may not be familiar with research terminology.

This role is perfect for someone who combines deep research expertise with strategic thinking, excels in clear communication, and thrives in a collaborative, cross-functional environment.

What you will be working on

[What you will be working on]

Key Skill Areas & Competencies

1) Applied Research Design & Methodology

  • Expertise in selecting and tailoring research methodologies (qualitative and quantitative) to align with strategic goals and user experience needs.

  • Ability to frame research problems clearly and translate them into robust research designs.

  • Skilled in developing research instruments such as surveys, questionnaires, and discussion guides.

2) Data Collection & Fieldwork Management

  • Proficient in leading primary research methods including online surveys, in-depth interviews, and focus group discussions.

  • Strong project management skills to coordinate fieldwork logistics and ensure data integrity.

  • Experience managing multiple research projects independently with minimal supervision.

3) Data Analysis & Insight Synthesis

  • Analytical acumen to synthesise and interpret qualitative and quantitative data.

  • Proficiency in Excel for data filtering, cross-tabulation and statistical analysis.

  • Ability to uncover actionable insights and patterns that inform business decisions and improve user journeys.

4) Insight Translation & Communication

  • Excellent storytelling and communication skills to deliver complex insights in clear, actionable ways.

  • Skilled in developing visually compelling presentations using PowerPoint.

  • Comfortable presenting to diverse stakeholders, including senior management and non-technical audiences.

5) Cross-functional Collaboration & Influence

  • Strong interpersonal skills to collaborate across marketing, service design, and operations teams.

  • Ability to embed user-centric thinking into strategic initiatives and decision-making processes.

  • Demonstrated intellectual curiosity, initiative, and stakeholder management capabilities.

What we are looking for

Qualifications & Experience:

  • 3–5+ years of relevant experience in user research or consumer insights, ideally in an applied, end-to-end research role

  • Proven ability to work independently and manage multiple research projects

  • Well-versed with market research methods, both qualitative and quantitative

  • Excellent command of written and spoken English, with the ability to communicate complex insights clearly

  • Passion for public service and improving user-centric outcomes through evidence-based strategies

[What we are looking for]

All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.

About your application process

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Workforce Singapore or the wider Public Service.

About Workforce Singapore

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges. WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core. While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs

Learn more about Workforce Singapore