Senior Manager, Marketing & Audience Development (3 years contract)

National Arts Council

Fixed Terms

What the role is

NAC's Marketing & Audience Development department advocates and amplifies the value and importance of the arts through various communications efforts. You will work closely with the whole of the Council and its parent Ministry to provide strategic counsel and support in the areas of marketing communications, to highlight the Council’s role as champion of the arts. You will also work with departments within the Council, and with external stakeholders to initiate, implement and manage marketing communications initiatives which are aligned with NAC’s mission, vision and strategic thrusts.

What you will be working on

Develop, build and implement, marketing initiatives and campaigns for SG Culture Pass and related products, to grow arts audience attendance, participation as well as utilisation of SG Culture Pass credits
Plan and implement holistic and sustainable 360-degree integrated marketing communications strategies and campaigns to attract, sustain and retain diverse audience segments
Provide strategic counsel as well as manage branding, marketing campaigns and creative messaging to ensure strong and consistent brand positioning for SG Culture Pass
Develop, implement and manage CRM and engagement programme to build stickiness and enhance audience relationships
Analyse audience data and insights to identify trends, preferences, and opportunities for growth to support and advance SG Culture Pass
Monitor, report and establish best practices on audience metrics and performance of SG Culture Pass marketing initiatives and campaigns, using data-driven insights to optimise strategies and tactics to ensure alignment with KPIs
Identify and leverage marketing communications opportunities through partnerships
Manage the marketing budget effectively
Maintain strong relationships with internal (sector leads, stat boards, ministry, etc.) and external stakeholders (creative and marketing agencies, media buying agencies, marketing partners, arts stakeholders, etc).

What we are looking for

Bachelor’s degree in marketing, marketing communications, digital & social media or a related field
Minimum 8 to 13 years of relevant work experience in corporate, digital and marketing communications, with experience in branding, and arts marketing desirable
Proven success with SEO, social media, and email marketing strategies
Strong organisational, project management and management skills
Strong verbal and written communication skills
Strong interpersonal skills and a good team player, able to work with multiple stakeholders
Good networking capabilities
Knowledgeable and passionate about the arts and culture
Applicants who require work passes need not apply.

About National Arts Council

The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive – from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone’s lives. At NAC, we have a team of creative and dynamic staff who share this common vision. If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.