The National Marketing Office (NMO) at MDDI has two broad remits: a) Improve WOG marcom campaign effectiveness and generate cost efficiencies across WOG by establishing coordination and governance mechanisms to ensure optimal resource allocation. b) Work with WOG partners to coordinate the WOG strategy for Singapore’s global positioning efforts through partnerships with stakeholders such as media and non-governmental organisations, and to support the delivery of a unified SG nation brand to enhance Singapore’s perception and favourability.

This role leads a team to oversee coordination and governance frameworks to drive better WOG marcom campaign effectiveness and cost savings. The job responsibilities are: 1) Establish and oversee the WOG Media Buying Services Period Contract and Framework Agreement (MB PCFA), including: • Establish scope of PCFA review in consultation with key stakeholders such as WOG users, industry partners, procurement, audit and legal departments. This will require the selection and appointment of a consultant to conduct assessment and evaluation of the evolving industry practices and benchmarking. • Working with appointed consultant, internal and external stakeholders to review the existing PCFA, including identifying gaps through stakeholder interviews, market scans, benchmarking reports, developing mitigation strategies, assessment criteria and feasibility checks, to determine a PCFA model best suited for the Government and media buy industry. • Scope the next edition of the PCFA, including developing tender requirements evaluation criteria and scoring matrix in line with procurement, audit and legal guidelines. • Develop and implement change management/onboarding plans for govt users to the new PCFA • Administering the new PCFA in close collaboration with the Master Media Agency (MMA) and media owners, including establishing master contracts for volume discounts, clash management as well as data ownership system and guidelines. 2) Uplift capabilities of WOG officers on marcom capabilities and improving coordination of marcom initiatives, including: • Working closely with media industry stakeholders such as social media companies, media buying agencies and media platform owners to identify key trends, new media formats and industry developments to keep WOG officers at the forefront of developments in the marcom and martech space • Develop tools or mechanisms such as marcom or social media playbooks, advisories, best practices in procurement/contractual processes, etc. in consultation with media industry stakeholders, WOG users as well as internal departments • Facilitate WOG sharing of campaign learnings and best practices at Directors of Information (DOI) Meeting, chaired by Chief of Government Comms • Facilitate peer-review of large WOG marcom campaigns through the National Marketing Council , which comprises Directors of Information from ministries and statutory boards

• Background in related disciplines, preferably in Business, Marketing and Communications • At least 6-8 years’ experience in strategic planning, corporate or marketing communications in the public or private sector • Experience in working with diverse stakeholders such as media buy agencies, creative agencies, media owners, and various Government and non-Government agencies. • Strong interpersonal skills in building effective intra- and inter-organisational connections and networks • Strong verbal and written communication skills, and ability to multi-task with good project management skills • Good analytical and critical thinking skills • Comfortable with data and numbers Please note that only shortlisted candidates would be notified. For more information on careers in MDDI, please access the link (https://www.mddi.gov.sg/join-us/careers/life-at-mddi/). For more information on our job vacancies, please access Careers@Gov (https://www.careers.gov.sg/) and search for “MDDI” in the Search bar.

The Ministry of Digital Development and Information (MDDI) drives Singapore’s digital development in four key domains — the economy, government, security, and society. MDDI oversees the development of the infocomm technology, cybersecurity, and media sectors; the Government’s digitalisation initiatives; and the national library, national archives, and public libraries. The Ministry is also responsible for effective public communications, and the Government’s information and public communication policies.