[LTA-AM] ASSISTANT MANAGER, ACTIVE MOBILITY (PROMOTION & ENGAGEMENT)

The Active Mobility Group develops plans, promotes and regulates the use of active mobility to realise LTA’s Walk-Cycle-Ride vision. You will join a team that values collaboration, creativity and care to make active mobility travel safe and inclusive.

We are looking for a creative and driven individual to join our Promotion and Engagement team. You will help shape public mindset and encourage safe and gracious use of active mobility modes which include walking, cycling and riding personal mobility devices as every day commuting and lifestyle choices. This role is ideal for someone who enjoys storytelling, interacting with people, and believes in sustainable commuting modes.

What you will do:

• Develop communication strategies and messages to support public education, awareness building and behavioural change

• Conceptualise and deliver publicity campaigns and outreach programmes targeting different public segments (e.g. active mobility users, students, seniors)

• Oversee content planning and development across digital and on-ground platforms, including videos, posters, social media and collaterals

• Engage public in public-facing settings, including community events, roadshows and stakeholder dialogues

• Partner with collaborators (e.g. content creators, community groups, schools) to amplify reach and impact

• Track and evaluate campaign and programme effectiveness using KPIs and ROI metrics, and propose improvements

• Respond to public feedback on active mobility issues in a timely, empathetic manner

• Knowledge communication strategies and campaigns and outreach programmes

• Strong writing and visual storytelling abilities, with good understanding of digital and offline outreach channels

• Excellent planning and project management skills; able to multi-task and follow through

• Creative problem solver with sharp attention to detail

• Comfortable engaging a range of stakeholders, from internal departments to grassroots volunteers and members of the public

• Prior experience in communications and outreach would be an advantage

• Passion in active mobility or behavioural change is welcome
  
  As part of the shortlisting process for the role, you may be required to complete a medical declaration and / or undergo further assessment.