People's Association

Senior Manager (Communications), CS CDC

Fixed Terms

Closing on 14 Mar 2026

What the role is

To build a Better Life for Residents and SMEs in our district.

To build a Do-Good district.

To build vibrant communities and networks of partners within the district.

To build the branding and public messaging of Central Singapore CDC for the Central Singapore district, thereby promoting a culture of doing good together to ‘Aggregate, Build and Connect’ the community.

What you will be working on

Strategise, Conceptualise and Implement Marketing & Communications Plans

Assists Deputy General Manager and Assistant Director in formulating, implementing and reviewing marketing and communication plans for the CDC to achieve our key thrusts and goals.

Supervises and guides staff in branding, publicity and media matters. This includes the development and implementation of creative, practical and strategic communications plan, editorial concepts for newsletters, and other forms of publicity across integrated communications platforms.

Supervises and guides staff in project management including the development and implementation of creative, practical and strategic marketing plans, concepts and toolkits for engagement of stakeholders and residents.

Monitors, tracks and analyses news/trends which may directly affect CDC and recommend appropriate responses.

Crafting of proposal papers, marketing strategies for stakeholder and residents’ engagement.

Manages and responds to external feedback received by members of the public and stakeholders on a daily basis.

Responsible for managing all media inquiries and overseeing the organisation's overall media relations strategy.

Ensure and manage proper budgeting and expenditure to realise optimal and appropriate utilisation of resources.

Leadership and Training

Lead, guide and build capabilities of team members.

Oversees staff development which includes identifying training needs, coaching and assessing staff performance.

Other Duties

To work with the Assistant Director and Deputy General Manager to achieve CS CDC wide initiatives and outcomes.

Undertake any other duties as assigned by the General Manager and Supervisors.

What we are looking for

Individuals who (a) truly aspire to go beyond success and significance in your career, wish to make a difference in the community and inspire others to do likewise, as well as (b) embrace life-long learning.

About your application process

This job is closing on 14 Mar 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within People's Association or the wider Public Service.

About People's Association

The People’s Association was set up in 1960, in a time of racial and communal strife, to foster racial harmony and social cohesion. Today, we continue to be driven by the same purpose - to build an inclusive, united and resilient Singapore. We create spaces and opportunities for people of different backgrounds to participate and volunteer in their community. Through community participation, we connect people and deepen relationships to build communities of mutual care and trust.

Learn more about People's Association