Commercial and Strategic Acumen
- Ability to translate marketing efforts into measurable institutional outcomes
- Experience in budget optimization and key performance metrics including:
- Cost per acquisition/visitor
- Campaign ROI and attribution
- Engagement rates and digital reach
- Ability to identify and execute opportunities that balance cultural value and sector dynamics with operational feasibility
- Experience in using data to inform strategic decisions
- Understanding of audience segmentation and its impact on campaign planning
- Capability to align marketing initiatives with institutional goals and available resources
Digital Marketing and Technical Expertise
- Proven track record in digital marketing and campaign management
- Proficiency in analytics tools (e.g., Google Analytics, social media analytics)
- Knowledge of CMS platforms and basic HTML/CSS
- Experience in managing paid media campaigns across multiple platforms
- Understanding of current digital trends and best practices
Project Management
- Strong organisational and coordination skills
- Ability to manage multiple projects simultaneously
- Budget management experience
- Problem-solving capabilities
Partnership and Stakeholder Management
- Excellence in relationship building and maintenance
- Ability to identify and secure strategic partnerships
- Experience in managing multiple stakeholders
Commercial and Strategic Acumen
- Ability to translate marketing efforts into measurable institutional outcomes
- Experience in budget optimization and key performance metrics including:
- Cost per acquisition/visitor
- Campaign ROI and attribution
- Engagement rates and digital reach
- Ability to identify and execute opportunities that balance cultural value and sector dynamics with operational feasibility
- Experience in using data to inform strategic decisions
- Understanding of audience segmentation and its impact on campaign planning
- Capability to align marketing initiatives with institutional goals and available resources
Digital Marketing and Technical Expertise
- Proven track record in digital marketing and campaign management
- Proficiency in analytics tools (e.g., Google Analytics, social media analytics)
- Knowledge of CMS platforms and basic HTML/CSS
- Experience in managing paid media campaigns across multiple platforms
- Understanding of current digital trends and best practices
Project Management
- Strong organisational and coordination skills
- Ability to manage multiple projects simultaneously
- Budget management experience
- Problem-solving capabilities
Partnership and Stakeholder Management
- Excellence in relationship building and maintenance
- Ability to identify and secure strategic partnerships
- Experience in managing multiple stakeholders
Work Experiences and Knowledge
- Experience in digital marketing and partnerships
- Strong understanding of digital marketing platforms, digital analytics and performance metrics
- Experience in partnership development and stakeholder management
Other Traits
- Excellent team player with ability to collaborate, support team members and contribute positively to team culture
- Innovative mindset and creative problem-solving abilities
- Results-oriented with attention to detail
- Adaptable and comfortable working in a fast-paced environment
- Willing to work irregular hours during events
- Passion and understanding of the cultural and heritage sector preferred
All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.
