A strategic communications professional to lead integrated marketing and publicity initiatives for the Singapore Prison Service (SPS) and Yellow Ribbon Project (YRP). In this role, you'll develop compelling campaigns, manage media relations, and create impactful content that strengthens public understanding of our rehabilitation efforts and success stories. Working with the Corporate Communications team, you'll enhance the Captain of Lives brand and drive community engagement. This position combines creative storytelling with data-driven strategy across traditional and digital platforms. You'll manage key stakeholder relationships, oversee marketing campaigns, and provide strategic insights through analytics and performance tracking. This role offers the unique opportunity to shape public narratives and make a real difference in society through the power of communications.

Reporting to the Senior Assistant Director (Digital and Marketing Communications), you'll serve as a strategic advisor on integrated public communications. Your role involves developing and executing comprehensive marketing campaigns, managing media relations, and providing data-driven recommendations to enhance public perception. You'll spearhead publicity initiatives across multiple channels while maintaining robust communications protocols, including crisis management when needed. *Digital Innovation and Content Strategy* Success in this role requires advanced digital capabilities and forward-thinking leadership in modern marketing technologies. You'll drive strategic social media management, develop compelling content across platforms, and leverage data analytics to optimize campaign performance. The role demands exceptional creative thinking and analytical skills to develop breakthrough strategies in a dynamic environment, while managing multiple vendor relationships and budgets effectively. *Stakeholder Management and Leadership* Your excellent stakeholder management skills will be crucial in building and maintaining relationships at all levels, both internal and external. You'll lead collaborative efforts in producing impactful media content, drive strategic partnerships, and mentor team members while managing vendors. The role requires strategic prioritisation abilities to balance competing demands, maintain high-quality deliverables, and ensure alignment with organisational objectives across SPS, YRP, and the CARE Network.

You're a strategic thinker who combines creative flair with analytical skills, thrives in a fast-paced environment, and is passionate about creating social impact through communications. - Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field - Digital expertise: Adobe Creative Suite, social media management, content creation - Strong project management and stakeholder engagement skills - Excellent written and verbal communication; and presentation skills in English - Understanding of Singapore's current affairs and social landscape - Budget and vendor management experience

The Singapore Prison Service protects society through the safe and secure custody of offenders. We take the lead in providing guidance to offenders under our charge and assist them in their reintegration upon their release. We cooperate with our partners in aftercare and prevention, working with them to rehabilitate, renew, and restart the lives of offenders so they can become productive members of society. As Captains of Lives, our team of uniformed officers and civilian staff work together to inspire everyone at every chance towards a society without reoffending.