Strategise and implement audience development and engagement plans for the NAC, with a focus on expanding and deepening NAC's connection with diverse audience segments, ultimately driving arts advocacy.
Asst Mgr / Mgr, Marketing & Audience Development – 2 yrs contract
National Arts Council
Fixed Terms
Closing on 30 Aug 2025
What the role is
What you will be working on
Strategy Development & Implementation
Support in the implementation of comprehensive audience development and arts advocacy strategies
Monitor and analyse audience trends and behaviour change as a result of NAC’s efforts and audience’s deepening engagement with the arts
Data & Analytics
Conduct trend analysis across different artforms and audience segments to identify patterns in audience behaviour and engagement levels
Stakeholder Management
Maintain strong relationships with internal stakeholders and across the arts ecosystem.
Coordinate with marketing and programming teams at AHL for NAC-Commissioned projects such as SIFA and SWF.
Engage with community partners such as PA to grow arts advocacy via Arts Everywhere @CDC initiatives
Programme Implementation
Implement digital engagement solutions
Execute pilot programmes
What we are looking for
Bachelor’s degree in marketing, digital media or a related field
Minimum 2 years of relevant work experience in marketing or digital marketing
Functional knowledge and passion for the arts
Innovation in approach to audience development
Understanding of arts ecosystem dynamics
Proficiency in data analysis tools
Digital platform knowledge
Self-starter
Excellent interpersonal skills
Problem-solving ability
Adaptability and flexibility
Good team player
About National Arts Council
The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive – from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone’s lives.
At NAC, we have a team of creative and dynamic staff who share this common vision.
If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.
About your application process
This job is closing on 30 Aug 2025.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within National Arts Council or the wider Public Service.