Internship project: CSA's 6th National Cybersecurity Campaign

The intern will support CSA's Communications and Engagement Division (C&ED) with the 6th National Cybersecurity Campaign which will be launched to address the 3 ‘A’s: Awareness – To heighten awareness of the importance of cybersecurity and steps that one should take to protect oneself from cyber threats and scams. Adoption – To encourage adoption by equipping our target audiences with knowledge of our Cyber Tips. Attitude – To impress upon our target audiences that cyber threats and scams are real and anyone can be a victim if precautions are not taken To reach our target audiences (students, working adults and seniors), an integrated marketing campaign is required to actively engage our target audience over a sustained period. This would consist of physical activations such as roadshows, media buys – a mix of out-of-home advertising, broadcast, digital marketing, social media content partnerships and content partnership with key opinion leaders/influencers. The intern will also coordinate on-the-ground outreach efforts by liaising with stakeholders e.g. school coordinators, partners from public and private sectors and student volunteers for students, community and seniors outreach initiatives. The responsibilities include: - Planning resource allocation. - Handling logistics. - Liaising with student volunteers, CSA speakers and supporting them during outreach events such as school talks, community roadshows. - Conduct research on current case studies / statistics to update outreach materials and content. - Brainstorm and contribute ideas for new outreach initiatives. - Support publicity efforts by designing basic collaterals e.g. eDM, event materials. - Analyse data gathered from events and propose recommendations for future use.

- Students with no years of work experience are welcomed to apply - Students who can join immediately (3 months minimum commitment). - University undergraduates with Arts/Social Sciences/Communications Major

About the Cyber Security Agency of Singapore Established in 2015, the Cyber Security Agency of Singapore (CSA) seeks to keep Singapore’s cyberspace safe and secure to underpin our Nation Security, power a Digital Economy and protect our Digital Way of Life. It maintains an oversight of national cybersecurity functions and works with sector leads to protect Singapore’s Critical Information Infrastructure. CSA also engages with various stakeholders to heighten cyber security awareness, build a vibrant cybersecurity ecosystem supported by a robust workforce, pursue international partnerships and drive regional cybersecurity capacity building programmes. CSA is part of the Prime Minister’s Office and is managed by the Ministry of Digital Development and Information. For more news and information, please visit www.csa.gov.sg