Content Strategy & Creation

• Contribute to the development and execution of content strategies to support PA’s digital communications objectives.
• Write, design, and produce engaging social media content across platforms, including graphics, short-form videos, and copywriting.
• Assist in end-to-end content calendar planning and campaign execution to ensure timely and consistent online presence.
• Conduct research on trending topics, best practices, and audience insights to inform creative content opportunities.
• Use editing and design tools (e.g., CapCut, Adobe Premiere, Canva) to create visual and video assets that appeal to diverse audiences.

Community Management & Analytics

• Monitor and manage social media engagement across all platforms, ensuring timely and appropriate responses to audiences.
• Handle enquiries and feedback received via comments and direct messages with professionalism and empathy.
• Identify trending conversations, opportunities for engagement, and content refresh ideas.

Support basic social media performance tracking and reporting to evaluate campaign effectiveness

• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Familiar with major social media platforms and tools.
• Skilled in using design and editing applications, at minimum CapCut and Canva.
• Strong verbal and written communication skills.
• Able to multitask, work independently, and manage deadlines effectively.

Note: Please indicate your availability period for the internship by completing this FormSG link.

Only shortlisted applicants will be notified.