
[2025 H2 Term-time + 2026 H1 Term-time Internship] HR Employer Branding Intern
Central Provident Fund Board
Internship
Closing on 31 Dec 2025
What the role is
At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.
We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.
Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.
Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.
At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.
Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.
What you will be working on
The Human Resource Department (HRD) leads, plans and directs the Board's human resource management strategies, policies, programmes and operations; with the aim of attracting and building a competent, engaged and motivated workforce that is effective in meeting the Board's strategic vision and objectives. Our Human Resource Employer Branding team plays a pivotal role in shaping the identity and perception of CPF Board as an employer of choice. By strategically crafting and communicating our employer brand, this team cultivates a compelling narrative that resonates with current and potential employees, showcasing our authentic and unique culture, values, and opportunities.
In this role, you will:
• Conceptualise, develop, and curate engaging content for CPF Board's social media channels, showcasing the company's culture, values, achievements, and employee experiences.
• Monitor and manage social media channels professionally, fostering a positive and engaging online community.
• Develop comprehensive Employer Branding guidelines and messaging frameworks for all communication channels, ensuring consistency and alignment with CPF Board's unique identity.
• Collaborate with stakeholders and Corporate Communications to ensure visual and written elements align with branding guidelines and reflect the company's identity, whilst aligning employer branding efforts with overall corporate communication strategies.
• Conduct in-depth research and analysis to identify market trends, competitor practices, and employee perceptions, refining and strengthening the employer brand positioning.
• Support talent communication and employer branding initiatives, leverage Canva for designing communications, assist in executing employee engagement and LinkedIn publicity activities, and collaborate with the team on social media plans and posts for activities and campaigns.
• Provide assistance in administrative and ad-hoc projects for the Employer Branding Team.
What we are looking for
We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team.
• Currently pursuing a Diploma or Degree in Human Resources, Communications, Marketing, Business, or a related field.
• Proficiency in designing and developing branding guidelines and messaging frameworks.
• Creative and innovative thinker, with a passion for storytelling and promoting employer brands.
• Analytical mindset, with the ability to interpret data and insights to optimise branding strategies.
• Communicates clearly, both in speaking and writing.
• Collaborative and adaptable, able to work effectively with cross-functional teams and adapt to changing priorities.
• Willingness to adapt and learn in a fast-paced environment.
• Works well independently and with others, takes initiative without needing constant supervision.
Position is on a full-time internship basis from October 2025 to June 2026.
What you can expect
Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:
• Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever-evolving technological landscape.
• Promotion opportunities based on your capability and on-the-job performance.
• A vibrant community of like-minded and friendly colleagues, where collaboration and creativity thrive.
• A hybrid work model that offers flexibility for remote work, subject to exigencies of service.
• Flexible dress code that empowers you to choose your appropriate outfit for the day.
•A comprehensive rewards package that includes annual leave, pro-family leave, medical and dental benefits, and access to recreational activities.
About Central Provident Fund Board
Central Provident Fund (CPF) Board is the cornerstone of Singapore's social security system, committed to serving and empowering over 4 million members in securing their retirement, healthcare, and housing needs. As an employer, we believe in developing our people to do their life’s best work through the 3Ps: Purposeful Work, Professional Growth, People & Culture.
Purposeful Work – Beyond being a pension fund, we are unique in being a national social security organisation, and we serve CPF members knowing that our work we make a difference.
Professional Growth – At CPF Board, you will have the opportunity to learn on the job, acquire new skills, and broaden your knowledge. Although you are joining one organisation, you will have access to many career paths in the years ahead.
People and Culture – When you join CPF Board, you become part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. Our people are our greatest asset, and we champion a culture of respect, diversity, and inclusivity, where every voice is heard and contributions are recognised and celebrated.
We are a recipient of the Enabling Mark (Gold) by SG Enable, we welcome candidates with disabilities and are committed to providing an inclusive and supportive work environment.
Come and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore. To learn more about CPF Board, visit our website at www.cpf.gov.sg.
About your application process
This job is closing on 31 Dec 2025.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Central Provident Fund Board or the wider Public Service.