Info-communications Media Development Authority

Assistant Manager / Manager, Innovation (Marketing)

Fixed Terms

Closing on 30 Dec 2025

What the role is

We are looking for an inspired individual to drive the next phase for the IMDA Open Innovation Platform (OIP) - our national digital marketplace that connects corporates with innovative solution providers through crowdsourcing challenges, and the IMDA PIXEL Innovation Hub - our innovation experience centre where corporates can explore and engage with emerging technologies in a tactile manner.

The successful candidate will plan and create marketing plans and develop strong narratives to drive awareness and conversion for the OIP, both for corporates and technology solvers.

Be part of a transforming team to strategise, refine and execute the OIP and PIXEL for the next bound

Enjoy a collaborative environment where you can work with a diverse range of stakeholders, including ecosystem and industry partners, innovation community groups and government agencies.

Rare opportunity to drive the adoption and use of an innovation platform in government, to benefit corporates and the economy at scale

What you will be working on

Responsibilities:

Plan and execute impactful through-the-line marketing and communication plans to deliver strong and measurable earned and paid media, both online and offline
Conceptualise, develop and run campaigns, advertisements, marketing collaterals and other marketing deliverables. This includes running marketing ops for regular OIP innovation calls, as well as content syndication campaigns focused on targeted lead acquisition.
Use data to plan and measure campaign effectiveness with focus on audience engagement and conversion
Manage creative/media agencies for creative materials and online/offline ad buys
Execute content strategy to grow the brand and users across owned and paid media, including LinkedIn and eDMs.
Develop and deliver strong narratives and compelling content (e.g., profile stories, collaterals) by engaging different stakeholders, both internal teams, and external users.
Support the development and execution of SEO strategies to improve organic visibility and search rankings, and collaborate with internal teams and creative agencies for content optimisation.

What we are looking for

Requirements:

At least 3 years of relevant experience in Marketing, Marketing Communications and/or Digital Marketing
Ability to understand business needs and challenges and can perform data-driven analysis and decision making especially for Digital Marketing
Strong vendor management skills
Strong aesthetic sense and sharp writing skills for marketing materials
Experience working with agencies and stakeholders to curate stories and angle
Dedicated team player with excellent communications and interpersonal skills to engage a wide variety of stakeholders
Able to multitask and work with tight timelines
Experience in Government and/or B2B marketing preferred

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About your application process

This job is closing on 30 Dec 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Info-communications Media Development Authority or the wider Public Service.

About Info-communications Media Development Authority

Info-communications Media Development Authority (www.imda.gov.sg) offers a rewarding career that gives you a front seat in the fast-changing infocomm media sector, where technology and content are shaping the way people view the world more than ever. We offer a wide range of opportunities, where talented individuals and teams can make a difference. Whether you are developing a telecommunications policy affecting consumers or spearheading a scheme to nurture budding media talents, each member of IMDA contributes towards driving innovation, enhancing productivity for economic growth, and improving the quality of life for all Singaporeans. As a statutory board in the Ministry of Communications and Information, IMDA promotes and regulates the infocomm and media sectors.

Learn more about Info-communications Media Development Authority