National Library Board

Marketing Technology Trainee [GRIT@Gov]

Traineeship

Closing on 15 Oct 2025

Check if I'm eligible for GRIT@Gov

What the role is

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.

We can offer you:
• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

What you will be working on

- Review the current MarTech Stack, operations and journeys to identify opportunities aimed at enhancing patron engagement, streamlining marketing processes, and driving active membership growth
- Assist with the planning, execution, and analysis of push campaigns, including email marketing and mobile app notifications
- Implement segmentation, A/B testing, and personalised content to boost patron engagement and conversions
- Deploy automation to improve work process efficiency

Topline deliverables to be aligned with Reporting Officer:
1. Stocktake and recommend new ideas.
2. Support campaigns and assist in post-campaign reporting.
3. Familiarise with Marketing Technology platform to support campaign. Deploy at least one campaign/journey by end of engagement.
4. Support marketing workflow automation process.

What we are looking for

- Familiar with marketing campaign management, content strategy and brand management
- Knowledge of MarTech tools such as Salesforce is advantageous
- Strong team player with good networking skills
- Good sensemaking and organisational skills

About your application process

This job is closing on 15 Oct 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within National Library Board or the wider Public Service.

Eligibility for GRIT@Gov traineeship

The GRaduate Industry Traineeship Programme within the Public Service (GRIT@Gov) aims to provide fresh graduates with opportunities to gain industry-relevant skills and experience that can strengthen their employability to take up full time roles in the sector.

All trainees must fulfil the following criteria:

Singapore Citizen or Permanent Resident; and
Graduated or graduating in 2024 or 2025 from Universities, Polytechnics, the Institute of Technical Education (ITE) and other Educational Institutions (e.g. private universities and overseas institutions); or
Graduated earlier from above institutions and completed National Service in 2024 or 2025.

Trainees who complete their studies from Universities, Polytechnics, the Institute of Technical Education (ITE) or other Educational Institutions within 2025 but who will only receive their qualification/certification award in 2026 are eligible for the programme as well.

Learn more about GRIT@GOV

About National Library Board

To each reader, the library is a window to a vibrant imagination and exciting possibilities. For families, the library experience occupies a special in their hearts and of memories collected over generations. Libraries hold a special and familiar place in each of our hearts. NLB seeks to provide a trusted, accessible and globally-connected library and information service so as to promote a knowledgeable and engaged society. If you share our passion to create memorable library experiences for all our readers, we invite you to join the NLB family.

Learn more about National Library Board