Assistant Director (Influencer Engagement)

You lead a team to formulate, coordinate and execute digital media campaigns involving social media influencers to gain public buy-in of MINDEF/SAF's strategic communications objectives, and to preserve public trust and confidence in national defence, National Service (NS) and the Singapore Armed Forces (SAF).

- Drive the development of the social media engagement strategy, managing influencer partnerships and keeping links warm with social media influencers and social media companies - Coordinate closely with the Media Relations Officers (MROs) to incorporate social media plans with mainstream media plans for a coherent strategic communications approach - Lead the team to develop a brand identity for MINDEF, including working with internal stakeholders such as Public and Digital Communications Directorate and policy departments on conceptualisation - Work with external stakeholders such as Public Relations (PR) firms for the execution of campaigns Challenge(s) - Thinking critically and being adaptive in times of crisis whilst maintaining a calm demeanour and sharp decision-making

- Education in Communication Studies, Political Science or Social Sciences, or Science and Technology (Information and Communication Technology, Digital Media, Information Science etc.) - At least 6 years of relevant experience - Creative, embrace social media as a lifestyle and adept at writing for different platforms - Strong interpersonal and communication skills - Ability to work as part of a multi-disciplinary team - Strong command of both written and spoken English - Proficiency in a second language (Mandarin, Malay, Tamil) is useful - Ability to work independently - Meticulous and detail-oriented Only shortlisted candidates will be notified.