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Manager (Influencer Engagement)

Permanent
Closing on 03 Nov 2025

What the role is

You are responsible for developing and executing the strategy for MINDEF/SAF's social media influencer engagement hub and ensuring that social media influencer campaigns are coordinated with wider Strategic Communications (SC) campaigns and objectives to gain public buy-in and preserve public trust and confidence in national defence, National Service (NS) and the Singapore Armed Forces (SAF).

What you will be working on

- Formulate, coordinate and execute comprehensive social media influencer engagement plans to leverage social media and digital platforms - Ensure that social media influencer campaigns are coordinated with wider SC campaigns and objectives - Gain public buy-in of MINDEF/SAF's strategic objectives through strategic influencer partnerships - Preserve public trust and confidence in national defence, National Service and the SAF Challenge(s) - Navigating policy and political implications and objectives with in-depth understanding of operational considerations and concerns

What we are looking for

- Education in Communication Studies, Political Science or Social Sciences, or Science and Technology (Information and Communication Technology, Digital Media, Information Science etc.) - Creative, embrace social media as a lifestyle and adept at writing for different platforms - Strong interpersonal and communication skills - Ability to work as part of a multi-disciplinary team - Strong command of both written and spoken English - Proficiency in a second language (Mandarin, Malay, Tamil) is useful - Ability to work independently - Meticulous and detail-oriented (Applicants with no experience may apply.) Appointment will be commensurate with your experience. Only shortlisted candidates will be notified.

About your application process

This job is closing on 03 Nov 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within or the wider Public Service.


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