At the Brand division, we are the driving force behind Singapore's destination brand, Passion Made Possible (PMP). This brand captures what makes Singapore special: our passion-driven spirit and determination to constantly push boundaries and reinvent ourselves. We tell a Great Singapore Story through traditional branded content and campaigns, as well as innovative approaches such as branded entertainment. As brand guardians, we make sure our marketing asset stays true to what destination Singapore represents – from brand purpose, style to messaging.
Singapore Tourism Board
Brand, Traineeship [GRIT@Gov]
Traineeship
Closing on 19 Nov 2025Check if I'm eligible for GRIT@Gov
What the role is
What you will be working on
We are looking for a dynamic individual to help shape our branded entertainment strategy and drive brand development. In this role, you will dive into market research and analysis to fuel our branded entertainment projects, create frameworks that support STB's goals, and develop and execute brand management plans that make a real difference. You will be part of exciting research projects to spot the next big trends in branded content, identify the best media and entertainment partners to collaborate with, and analyse how our brand is performing in the market. Everything you do will help strengthen STB's brand and grow our reach.
i. Industry Intelligence: You will become our go-to expert on what's happening in the industry. Through comprehensive research and analysis, you will help to spot emerging trends, identify new market opportunities, and flag potential threats. Your insights will shape how we approach branded entertainment partnerships and create branded content that resonates with our target audience.
ii. Project Management and Support: You will have a hand in telling a great Singapore story across different platforms and formats. This means thinking creatively about how our brand can connect with audiences in fresh, innovative ways. This includes providing essential support for our ‘Singapore on Screen Fund’ and ‘Regional Film & TV Fund’ projects, ensuring our brand initiatives run smoothly behind the scenes.
iii. Brand Guardian: As the guardian of the PMP brand, you will ensure every application stays true to what our brand represents. You will learn how the brand is used and assess project requests, ensuring that our assets work hard in maintaining our brand impact and authenticity across all touchpoints.
What we are looking for
1. Strong project management skills with ability to manage multiple workstreams and initiatives simultaneously. To be able to support projects from conception to successful implementation.
2. Excellent interpersonal and communication skills to support rapport building with internal and external stakeholders to establish effective and meaningful partnerships.
3. Strategic and analytical mindset to conduct market research, evaluate partnership opportunities, and assess industry trends that inform brand, marketing and business development strategies.
About your application process
This job is closing on 19 Nov 2025.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Singapore Tourism Board or the wider Public Service.
Eligibility for GRIT@Gov traineeship
The GRaduate Industry Traineeship Programme within the Public Service (GRIT@Gov) aims to provide fresh graduates with opportunities to gain industry-relevant skills and experience that can strengthen their employability to take up full time roles in the sector.
All trainees must fulfil the following criteria:
- Singapore Citizen or Permanent Resident; and
- Graduated or graduating in 2024 or 2025 from Universities, Polytechnics, the Institute of Technical Education (ITE) and other Educational Institutions (e.g. private universities and overseas institutions); or
- Graduated earlier from above institutions and completed National Service in 2024 or 2025.
Trainees who complete their studies from Universities, Polytechnics, the Institute of Technical Education (ITE) or other Educational Institutions within 2025 but who will only receive their qualification/certification award in 2026 are eligible for the programme as well.
Learn more about GRIT@GOV
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care.
What can you expect as part of #TeamSTB?
• Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.
• Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness.
Award-winning Workplace
• Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)
• Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)
• NS Mark (Gold) Accreditation
For more information on STB, please visit https://www.stb.gov.sg.
Learn more about Singapore Tourism Board