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Singapore Tourism Board

Singapore Tourism Board

Manager to Senior Manager, Lifestyle

Permanent
Closing on 04 Jan 2026

What the role is

[What the role is]

The officer will be responsible for driving a range of projects that have substantial impact on Singapore’s lifestyle sector. This includes driving industry development efforts to introduce differentiated retail projects with strong tourism appeal, and supporting STB’s strategic industry stakeholders to grow our portfolio of concepts to enhance tourist visits and spend.

What you will be working on

[What you will be working on] 

The officer will champion projects which build authentic lifestyle products and experiences. This includes preserving key tourism sites' ability to meet tourism needs, and growing and profiling local brands and designers such as through the Design Orchard Retail Showcase. The officer will work closely with the appointed operator and relevant government agency partners to achieve project objectives and deliver offerings that can encourage tourist expenditure and contribute to a vibrant retail landscape.

He/she will also support industry development of the lifestyle sector. As account manager to a number of strategic lifestyle accounts, the officer will engage these accounts to understand their business plans and drive the anchoring of first-in-world/ region experiential concepts including any cross-sector experiences in Singapore. The officer will be responsible for the development and execution of account plans which will grow the companies' business revenue and tourism contributions. This will include discussing plans related to other industry verticals, where the officer will be the main POC to connect these accounts to opportunities in other sectors. 

Key relationships

The officer will manage accounts and relationships with F&B and retail brands, key associations and government agencies. He/she will also work closely with various internal teams for the marketing and promotion of Singapore’s lifestyle scene. 

What we are looking for

Core competencies required for this job: 

  • Showing good business acumen, analytical thinking and judgement     
  • Working effectively within STB to achieve results
  • Working effectively with stakeholders outside STB
  • Serving with heart, commitment and purpose
  • Being innovative and learning continuously

[What we are looking for] 

  • At least 5 years of working experience. 
  • Strong project management skills with ability to follow-up on tasks in a timely manner
  • Good stakeholder management skills and keen ability to foster strong partnerships with internal and external stakeholders 
  • Strong verbal and written communication skills
  • Excellent influencing and negotiating skills
  • Ability to effectively administer grants including the assessment of application and processing of grant progress.
  • Experience in maintenance/ upgrading of infrastructure and buildings will be an advantage. 

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

About your application process

This job is closing on 04 Jan 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Singapore Tourism Board or the wider Public Service.


About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? • Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. • Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace • Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) • Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) • NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Learn more about Singapore Tourism Board