The Insights and Customer Experience team conducts research surveys and studies to monitor stakeholder sentiments and oversees WSG’s service delivery channels.

Workforce Singapore
Insights & Customer Experience Intern [CMCD]
Internship
Closing on 07 Dec 2025What the role is
What you will be working on
The Insights and Customer Experience team conducts research surveys and studies to monitor stakeholder sentiments and oversees WSG’s service delivery channels.
Key Responsibilities
As an Insights and Customer Experience intern, you will be tasked to collaborate and apply design thinking frameworks when you work on our projects related to research and customer experience.
What you will be working on
Digital Experience
• Transform existing knowledge articles into conversational, user-centric content suitable for chatbots, live chats and other digital platforms as we work towards an omnichannel customer experience
• Design conversation flows that guide users through multi-step processes effectively
• Monitor enquiry trends, chatbot interactions, and usage metrics across all channels to identify and resolve gaps or inaccuracies
Customer Experience
• Do data classification for Customer Experience report
• Assist in mystery audit evaluation
• Support the team in customer relationship management activities as required
Research work
• Do desktop research to analyse relevant industry news and data points to ideate and further sharpen current research studies
• Develop and produce electronic direct mailers and reports that provide actionable insights and communication strategy recommendations
What we are looking for
The ideal candidate should have an interest in the areas of conversational AI, research and data visualisation, service delivery and customer experience.
Background in the areas of user experience and design, visual communications, and business studies with design thinking is preferred.
Competencies Required
• [Customer Experience and Service Design]: Contextualise and apply design methodologies and processes to understand different customer segments (e.g. characteristics, behaviours and needs) and design services around customer journey and experience
• [System Thinking]: See the different levels of the system in the organisation, their interconnections and interdependencies, and applies understanding to the work performed.
• [Thinking Clearly and Making Sound Judgements]: Strong analytical and critical thinking abilities. Able to work with ambiguity and loosely defined problem spaces and investigate to sense-make and propose sound and timely solutions.
• [Working Effectively with Citizens and Stakeholders]: Work closely with other stakeholders and public service agencies in our effort to engage citizens and public officers to deepen understanding of the issues on hand in an empathetic manner. Influence and mobilise all parties to see beyond individual goals towards a collective purpose, and to co-create solutions for a common good.
• [Improving and Innovating Continuously]: Constantly evolving the solution through prototyping, testing concepts and models, until it meets the requirements of users.
Only shortlisted applicants will be notified.
About your application process
This job is closing on 07 Dec 2025.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Workforce Singapore or the wider Public Service.
About Workforce Singapore
Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges.
WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core.
While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs
Learn more about Workforce Singapore