Manager to Senior Manager, Segment Marketing & Visitor Experience A

• Develop and implement research processes, frameworks, and guidelines to ensure consistency and rigour across STB’s global markets.
• Design and manage end-to-end research projects, from scoping and brief development to execution and reporting.
• Partner with international STB teams and agencies to ensure studies address market-specific needs while aligning with overall objectives.
• Apply a range of quantitative and qualitative methodologies, such as survey design, conjoint analysis, A/B testing, segmentation, focus groups, in-depth interviews (IDIs), UX testing, ethnography, and social listening.
• Provide best practice guidance to colleagues and overseas offices on consumer research design, execution, and interpretation.
• Analyse and interpret data, ensuring robust practices such as survey weighting, quota sampling, data cleaning, and statistical testing.
• Document research methodologies, limitations, and maintain transparent audit trails.
• Translate insights into clear, actionable recommendations for marketing strategy, campaign development, and positioning.
• Manage agency RFPs, vendor performance, project timelines, and quality assurance processes.

• 2–7 years’ experience in consumer or marketing research.
• Strong track record in research project management and delivery.
• Ability to work confidently with international teams and diverse stakeholders.
• Excellent communication, presentation, and data storytelling skills in written and spoken English.
• Demonstrated commitment to research ethics, transparency, and methodological rigour.

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.