The Indian Heritage Centre (IHC) seeks a motivated Senior Manager / Manager to lead the development and activation of precinct-based cultural initiatives in Litte India. This role focuses on engaging precinct stakeholders, piloting small-scale activations, and establishing marketing campaigns to enhance the cultural vibrancy of IHC’s precincts. You will work closely with internal teams and external partners to curate meaningful experiences that connect communities with heritage and culture.
National Heritage Board
Senior Manager/Manager, Precinct, Indian Heritage Centre
Fixed Terms
Closing on 07 Dec 2025What the role is
What you will be working on
Reporting to the Head of Programming, you will be responsible for:
Establishing partnerships with precinct owners, community groups, and vendors to co-create precinct activations that resonate with the local Indian heritage and diverse audiences.
Engaging precinct owners and stakeholders to understand their priorities and wishlist, translating these into actionable plans that reflect the cultural context of the precinct.
Piloting small-scale activations and pop-up programmes to test engagement strategies, gather audience feedback, and ensure cultural relevance.
Developing and launching precinct marketing and branding campaigns, including streetscape branding initiatives, that are sensitive to local cultural practices.
Drafting briefs for precinct surveys to capture public perceptions and insights for future precinct planning, with attention to cultural nuances.
What we are looking for
We are looking for self-motivated individuals who value collaboration, creativity, and cultural stewardship. You should be able to work independently, manage multiple stakeholders, and drive projects from concept to implementation.
Key Competencies
Cultural literacy: Understanding of Singapore’s Indian heritage and festivals to engage effectively with community partners and audiences.
Stakeholder Engagement: Ability to work effectively with precinct owners, vendors, and community partners.
Project Management & Execution: Strong organisational skills to plan, pilot, and execute precinct initiatives.
Strategic Thinking & Creativity: Able to conceptualise precinct activations that enhance visitor experiences.
Communications & Marketing: Proficiency in developing clear, compelling branding and campaign materials.
Experience & Qualifications
Preferably minimum 3 years’ experience in cultural programming, placemaking, or community engagement.
Experience in stakeholder engagement, project management, and public-facing cultural initiatives.
Strong written and verbal communication skills.
About your application process
This job is closing on 07 Dec 2025.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within National Heritage Board or the wider Public Service.
About National Heritage Board
The National Heritage Board (NHB) champions the development of a vibrant cultural and heritage sector in Singapore. Our role is to make heritage enriching, relevant, accessible and above all, enjoyable to Singaporeans and visitors alike.
If you have the Passion
…to build a nation of confident people and sense of rootedness
…to deliver great service towards a strong community
…to inspire generations of Singaporeans through heritage preservation
…to continually innovate and develop yourself as a professional
…to have fun while doing all of the above
We Want You!
http://www.nhb.gov.sg
Learn more about National Heritage Board