Deputy Manager, Communication - Communication & Outreach Dept

Strategic Communications & Brand Positioning

• Develop and implement strategic communication plans that position NYP as the innovative polytechnic.
• Lead initiatives that promote NYP’s brand across owned, earned and paid platforms – including media, digital and stakeholder touchpoints.
• Ensure alignment with organisational priorities and standards to maintain consistency in messaging and brand voice.

Media Relations & Crisis Communication

• Lead media engagement efforts, including pitching stories, managing press releases, and coordinating media events.
• Build and maintain strong relationships with media partners and key stakeholders to secure coverage and profile opportunities.
• Oversee crisis communication protocols, ensuring timely and accurate responses in collaboration with government agencies and stakeholders.

Content Management & Editorial Oversight

• Supervise content creation and editorial governance for NYP’s owned platforms.
• Develop and enhance best practices for content lifecycle management and performance tracking.

Communication Workflow & Process Improvement

• Manage communication workflows and systems, identifying areas for improvement through data analysis and stakeholder feedback.
• Implement best practices and innovative solutions to enhance operational efficiency through creative ways to amplify content.

Stakeholder Engagement & Research

• Lead stakeholder engagement initiatives to inform content and media strategies.
• Provide data-driven insights to support management’s operational and strategic decision-making.

Team Leadership & Mentorship

• Guide and mentor junior team members, ensuring high quality output and professional growth.
• Solve non-routine problems through creative thinking and technical expertise.
• Lead inter-departmental projects and initiatives to advance NYP’s strategic objectives.

• Relevant qualification in communications, journalism, public relations, or related disciplines.
• Proven experience in strategic communications, media relations, and content management.
• Demonstrated ability to lead projects and teams with moderate complexity and risk.
• Strong analytical skills and experience in data-driven content marketing.

Skills & Competencies

• Excellent written and spoken communication skills in English; proficiency in a mother tongue is advantageous.
• Strong media relations and networking capabilities.
• Project management expertise with ability to manage multiple priorities under tight deadlines.
• Creative and detail-oriented, with the ability to prioritise projects and manage timelines.
• Resourceful, adaptable, and skilled in stakeholder engagement.
• Analytical mindset with experience in content performance measurement.

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