Singapore Tourism Board

Contract Assistant Manager to Senior Manager, Communications B (7 months)

Fixed Terms

Closing on 02 Jan 2026

What the role is

The Singapore Tourism Board’s (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB’s corporate identity and reputation. The officer is responsible for providing support on media-related matters to Line Units and strategic counsel to Regional Offices in support of tourism development in Singapore, and to promote STB’s destination campaigns and initiatives to the public, stakeholders, and the media. The officer plays a critical role in ensuring STB’s communication and public relations activities are effective, efficient, and aligned with the board's objectives and values.

What you will be working on

As a communications / public relations specialist, you will provide support on media-related matters to Line Units and strategic counsel to Regional Offices in support of tourism development in Singapore. Specifically, your role includes:

Communications Planning & Message Development: Advise on integrated PR approaches to projects; develop and execute integrated PR plans; craft media materials including press releases, speeches, message houses, media responses and interview talking points

Media Engagement (traditional, online and social): Cultivate media, manage media events, handle media queries, sound out media on interesting story angles, facilitate media interviews and monitor/analyse media coverage

Crisis Communications & Issues Management: Identify, anticipate and advise on potential issues; develop communications plans to manage issues and crises

Stakeholder Engagement & Management: Manage and advise internal and relevant external stakeholders on media communications and public relations strategies and execution

Marketing Communications: Work with marketing teams on integrating media communications initiatives within marketing strategies and campaigns/activities for key projects

Strategic Counsel: Provide counsel on media-related matters to regional offices

What we are looking for

Excellent command of written and spoken English
Strong interpersonal skills
Strong media relations
Presentation and public speaking skills
Highly motivated, organised, adaptable and able to perform under pressure and within tight timelines.
At least 3 years working experience in public relations, corporate communications or journalism

About your application process

This job is closing on 02 Jan 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Singapore Tourism Board or the wider Public Service.

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? • Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. • Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace • Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) • Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) • NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Learn more about Singapore Tourism Board