People's Association

Senior Manager (Messaging & Engagement)

Fixed Terms

Closing on 20 Dec 2025

What the role is

Are you passionate about shaping community engagement and citizen focussed policy-making in Singapore? We are seeking a Senior Manager with 3-5 years of experience in public communications, community engagement, or policy implementation to join our dynamic team.

You will collaborate with government agencies to design and execute targeted outreach initiatives for the community, including developing innovative engagement strategies to strengthen government-citizen partnerships.

Your role also requires interpretation of data, including behavioural insights and life-stage specific challenges to help you develop clear, relevant, and accessible communications content for diverse communities.

This is an exciting opportunity for a forward-thinking professional ready to make a real impact on government communications and policy engagement with citizens. If you're prepared to shape our nation's future, we want to hear from you!

What you will be working on

Key work areas include:

Engagement Strategy & Outreach: Lead the design and execution of outreach plans that foster inclusive citizen participation across multiple demographics. Ensure that all sectors of the community are represented in government policy-making processes.

Message Testing & Communications Content Development: Conduct message testing initiatives to assess the relevance and effectiveness of public communications initiatives. Develop and refine content that makes government support programmes and initiatives accessible and meaningful for citizens at different life stages.

Digital Innovation & Engagement Tools: Stay at the forefront of new technologies to enhance citizen engagement experiences. Conduct research on emerging engagement technologies, platforms, and digital capabilities that can improve outreach efficiency and extend reach to a broader audience quickly.

Data-Driven Insights: Leverage existing data to develop actionable recommendations for refining citizen engagement strategies. Use available demographic and behavioral data to shape initiatives, ensuring they are aligned with the community's evolving needs and enhancing overall engagement effectiveness.

Network Growth & Capability Building: Identify partnership opportunities and build organizational capabilities to strengthen the government-citizen relationship.

Systems Thinking & Process Optimization: Utilize systems thinking to develop frameworks that streamline engagement processes and improve efficiency. Identify opportunities for process improvements that enhance citizen participation.

What we are looking for

Other ad-hoc duties not covered under main responsibilities and duties.

Other duties as and when assigned by Assistant Director/Deputy Director and Director (PGED)

About your application process

This job is closing on 20 Dec 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within People's Association or the wider Public Service.

About People's Association

The People’s Association was set up in 1960, in a time of racial and communal strife, to foster racial harmony and social cohesion. Today, we continue to be driven by the same purpose - to build an inclusive, united and resilient Singapore. We create spaces and opportunities for people of different backgrounds to participate and volunteer in their community. Through community participation, we connect people and deepen relationships to build communities of mutual care and trust.

Learn more about People's Association