Sentosa Development Corporation

Assistant / Deputy Manager, Strategic Communications & PR

Permanent

Closing on 13 Feb 2026

What the role is

As part of Sentosa Development Corporation’s (SDC) Strategic Communications & Public Relations team, you will play a key role in developing and implementing earned media initiatives, with the objective of driving top of mind awareness of Sentosa and its various offerings. You will also work closely with other stakeholders to strategise and execute key communications for stakeholders, which include businesses on the island and the general public.
As part of the Destination Communications section, you will be intimately involved in the planning and execution of consumer-facing campaigns, festivals, and initiatives.
Look forward to being in a fast-paced environment, as you work with your team members and Head of Department to formulate communication approaches to enhance Sentosa’s position as a leading lifestyle and leisure destination.

What you will be working on

Develop and implement earned media communications strategies for consumer-facing campaigns, festivals, and initiatives, to drive top of mind awareness.
Identify new trends and happenings within the consumer lifestyle space, so as to better inform communications strategies.
Work closely with businesses on the island to formulate and manage media familiarisation trips that best showcase the myriad of experiences to be discovered on Sentosa.
Establish and maintain good relationships with key media editors, journalists, writers and social media influencers.
Together with the department, you will also be required to pre-emptively identify potential issues and to manage issues and incidents when they occur. You will also be required to manage media queries in a timely manner.
The role will require you to liaise with various stakeholders, including fellow public agencies and the island’s business establishments, in the development of communication strategies. There will also be opportunities to be involved in cross-divisional projects.

What we are looking for

Relevant Bachelors degree, such as in Mass Communications, Public Relations or related disciplines.
Minimum 4 years’ relevant experience, preferably including PR agency experience.
Strong writing and language skills; being bilingual will be an added advantage.
Excellent project and time management skills.
Passionate about tourism and lifestyle industry. Prior experience in the industry would be a bonus.
Able to work independently while also being a team player.

About your application process

This job is closing on 13 Feb 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Sentosa Development Corporation or the wider Public Service.

About Sentosa Development Corporation

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.

Learn more about Sentosa Development Corporation