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National Heritage Board

National Heritage Board

Assistant Director (Strategic Marketing & Communications), NMS

Fixed Terms
Closing on 03 Feb 2026

What the role is

With a history dating back to 1887, the National Museum of Singapore is the nation's oldest museum with a progressive mind. As the people’s museum, we present history and culture through multi-perspective ways of storytelling and showcase important artefacts from our National Collection. The museum is home to thought-provoking exhibitions and hosts engaging programmes for diverse communities all year round.

We are looking for an experienced all-rounder marketing and communications leader who is keen to join the people’s museum and play a key role in bringing stories of Singapore and the world to life. As the museum’s corporate brand custodian, you are skilled at amplifying brand recall, promoting the museum’s offerings to local and international audiences and engaging strategic stakeholders. You will also support the National Museum in cultivating relationships with its international partners.

What you will be working on

Marketing Communications and Brand Strategy

  • Lead the planning and development of NMS’ holistic PR, marketing and branding strategy, including the conceptualisation and execution of integrated 360 marketing and digital campaigns and promotions that will strengthen NMS’ brand positioning, drive footfall and ticket sales, as well as engagement with Singaporeans, tourists and global audiences.

Digital Marketing

  • Oversee digital content, tactical marketing and PR strategy and development across various owned, earned, paid and shared media platforms to drive brand visibility, resonance and visitorship.

Stakeholder Outreach and Engagement  

  • Facilitate and optimise media, agency, internal and stakeholder partnerships, ensuring strong alignment and collaboration to build top-of-mind awareness and sustained interest in the museum’s exhibitions, programmes and initiatives.
  • Overseeing the planning, organisation and hosting of meetings and official visits, as well as maintaining relevant cultural briefs and supporting documents.
  • Provide leadership and guidance to the team, fostering a collaborative, creative and data-informed approach to communications and engagement.

What we are looking for

Work Experience and Knowledge

  • Preferably 8 -10 years of relevant experience in marketing within an agency or client-side team, with a strong portfolio in managing multi-platform 360 marketing and branding campaigns.
  • Good PR and media relations experience would be a plus to facilitate integrated communications efforts across PR and marketing.

Other Traits

  • Strong interest in the Arts and Heritage sector, and in contributing to the mission of the people’s museum.
  • Ability to work effectively in a dynamic environment, with strong stakeholder management skills and a demonstrated capacity to influence and engage various internal and external partners.
  • A creative approach backed by data insights and a track record of developing innovative, impactful marketing solutions.

About your application process

This job is closing on 03 Feb 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within National Heritage Board or the wider Public Service.

About National Heritage Board

The National Heritage Board (NHB) champions the development of a vibrant cultural and heritage sector in Singapore. Our role is to make heritage enriching, relevant, accessible and above all, enjoyable to Singaporeans and visitors alike. If you have the Passion …to build a nation of confident people and sense of rootedness …to deliver great service towards a strong community …to inspire generations of Singaporeans through heritage preservation …to continually innovate and develop yourself as a professional …to have fun while doing all of the above We Want You! http://www.nhb.gov.sg

Learn more about National Heritage Board