This role focuses on converting leads from cold calls into actual visits, contributing directly to Sentosa's footfall targets. Groups would include community groups from e.g. People’s Association (PA), Active Ageing Centres (AACs) and organized groups e.g. interest groups.
Sentosa Development Corporation
Executive, Channel Marketing (1 Year Contract)
Fixed Terms
Closing on 19 Feb 2026What the role is
What you will be working on
1. Lead generation and Management
Identify potential community groups and organized groups including special interest groups e.g. photography, nature, fitness clubs.
Conduct systematic cold calling to community groups and organized groups across Singapore to promote Sentosa’s offerings and experiences.
Create and manage a database of contacts and track engagement.
Handle enquiries and follow up with groups.
2. Create targeted experiences aligned with group interest (e.g. photography walks, nature trails, fitness activities etc).
3. Ad-hoc administrative matters
What we are looking for
A team player with strong interpersonal and communication skills
Experience in cold calling and relationship building
Ability to work independently
Good command of language(s) relevant to target audience
Knowledge of Singapore’s community groups and grassroot organisations
Computer Literacy
About your application process
This job is closing on 19 Feb 2026.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Sentosa Development Corporation or the wider Public Service.
About Sentosa Development Corporation
Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.
Learn more about Sentosa Development Corporation