Singapore Polytechnic

Assistant Manager/Deputy Manager (Web & SEO) - Dept of Corporate Communications

Fixed Terms

Closing on 02 Mar 2026

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What the role is

Most Positive Workplace Collaboration Award - Singapore International Chamber of Commerce Awards 2025

Top 20 most attractive employers in Singapore - The Straits Times Singapore's Best Employers 2024 & 2025

The Department of Communications is responsible for the marketing and publicity of Singapore Polytechnic (SP) and SP’s corporate website is one of our key outreach platforms. This role is responsible for leading the strategic management, governance and continuous improvement of Singapore Polytechnic’s website, while driving SEO strategy to strengthen organic visibility and findability.

What you will be working on

Responsibilities

Website Management

Manage day-to-day operations of SP’s CMS (Sitefinity), including uptime, performance, security, and compliance.
Maintain, define, and enforce CMS governance, website standards, and publishing workflows across SP.
⁠Administer CMS templates, components, workflows, and user permissions.
⁠Troubleshoot and resolve technical website issues with vendors, IT partners and internal stakeholders.
⁠Drive website enhancements, new components, and integrations.
Provide technical support and basic CMS training / guidance to Schools and Departments.
Support Sitefinity Cloud migration and major platform projects.
Manage the website budget and procurement processes
Monitor website analytics data (WOGAA, Google Analytics, GTM) and provide timely updates to management, with actionable insights to improve the SP Website user experience

SEO Strategy, Implementation, and Search Optimisation
Lead SP’s SEO strategy across school and course webpages, including keyword prioritisation and optimisation roadmap.
Monitor organic performance using GA4, GSC, and keyword tracking tools; identify growth opportunities and risks.
Define SEO-led content optimisation priorities and frameworks, and ensure strong technical and on-page SEO implementation.
Maintain and enhance SEO dashboards and reporting.
Support other administrative duties where required

What we are looking for

Requirements

Tertiary education in Communications, Marketing, Advertising or related fields
3-5 years of experience working on websites
Strong hands-on experience in SEO (keyword research, content optimisation and performance tracking).
Experience using analytics and performance data (e.g. GA4, Search Console) to inform content decisions.

Successful candidate will be offered a 2-year contract in the first instance.

If you are shortlisted for the position(s), you should hear from us within 30 days of the closing date of the advertisement.

About your application process

This job is closing on 02 Mar 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Singapore Polytechnic or the wider Public Service.

About Singapore Polytechnic

As Singapore’s first polytechnic, Singapore Polytechnic (SP) prides ourselves in providing the best learning experience for our students in pre-employment and continuing adult education. The mission of SP is to prepare our learners to be life ready, work ready and world ready. Our vision is to be a caring community of inspired learners committed to serving with mastery.

Learn more about Singapore Polytechnic