You will drive SkillsFuture Singapore's digital presence through website management and optimisation, content creation and support of online engagement activities as part of broader digital communications efforts.
SkillsFuture Singapore
Manager, Digital Insights (CMCD)
Fixed TermsClosed
What the role is
What you will be working on
Key responsibilities include:
1. Website Development, Management, and Optimisation
- Lead all website development and management matters, including CMS transition or site refreshes
- Continuously optimise user experience through data-driven improvements to site navigation, content layout, and overall usability
- Utilise Google Analytics and other web analytics tools to monitor site performance, user behaviour, and conversion metrics
- Develop and implement SEO strategies to enhance search visibility, organic traffic, and ranking of key pages
- Execute day-to-day website content updates whilst maintaining brand consistency and quality standards
- Establish and maintain documentation of web development standards, content guidelines, and best practices to ensure consistency across all digital properties
2. Content Creation and SEO
- Develop engaging, SEO-optimised content (articles, infographics, etc.) for websites
- Conduct thorough copyediting to improve content readability
- Align all content with the brand's voice and messaging
- Perform keyword research and apply SEO best practices
- Monitor content performance and make data-driven improvements
What we are looking for
- Candidates should possess competencies in communications or communications-related fields
- 1 to 3 years of relevant work experience in website management, communications and content ideation. (Those with no relevant experience but have been involved in relevant projects or short stints in similar areas / functions can apply)
- Proficiency in content management systems (CMS) and basic HTML/CSS
- Experience with Google Analytics and Google Tag Manager
- Familiarity with website development processes
- Able to work independently to drive projects
- Strong interpersonal skills and a good team player, able to work with multiple stakeholders
- Strong command of spoken and written English
Successful candidates will be offered a 1-year contract with potential for a 1-year extension and consideration for permanent tenure thereafter.
Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP.
About your application process
This job is closing on 03 Mar 2026.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within SkillsFuture Singapore or the wider Public Service.
About SkillsFuture Singapore
SkillsFuture Singapore (SSG) is a statutory board under the Ministry of Education (MOE). It will drive and coordinate the implementation of the national SkillsFuture movement, promote a culture and holistic system of lifelong learning through the pursuit of skills mastery, and strengthen the ecosystem of quality education and training in Singapore.
SSG will strengthen the adult training infrastructure by taking on all existing functions of the Committee for Private Education (CPE) and guide the Institute for Adult Learning (IAL) to enhance the capabilities and professionalism of adult educators. SSG will play a key role in the quality assurance for private education institutions and adult training centres. Together with educational institutions and training partners, SSG will ensure that students and working adults have access to high quality, industry-relevant training throughout life. SSG will also bring together synergies in continuing education and training (CET) and pre-employment training (PET), so skills requirements will continue to meet the demands of different sectors of the economy.
Learn more about SkillsFuture Singapore