Join the Travel Agents & Tourist Guides (TATG) division and become a champion for Singapore's vibrant travel industry! TATG is seeking a dynamic and passionate individual to make a difference in showcasing the Singapore story and play an instrumental role in supporting the travel agent community to be Curators of Travel that Inspire. The Tour and Industry Development (TID) department champions the travel agent sector, guided by the Travel Agent (TA) Roadmap that focuses on the 3 strategic pillars of Digitalisation & Productivity, Innovation & Sustainability and Jobs & Skills. We keep a keen eye on progression for the industry through supporting agile and resilient travel agents who can adapt to the evolving demands of travellers and compete on the global stage. TID also drives the development of a vibrant tour landscape in Singapore through tour development initiatives that showcase the Singapore passion and possibilities, leaving visitors with a deeper appreciation of the Singapore story.
Singapore Tourism Board
Assistant Manager/Manager, Tour & Industry Development
Permanent
Closing on 20 Mar 2026What the role is
What you will be working on
Tours
As a key TID member, you will shape Singapore’s Travel Agent and Tours ecosystem through the Travel Agent Roadmap. You will have the opportunity to build deep knowledge of the tour and activities eco-system and become well-versed in technology solutions and business models that can help tour operators move towards sustainable growth. Working with travel agents, tour operators and channel partners, you will develop or refresh quality tour products that drive tourism spend from leisure and MICE travellers. You are also expected to understand the future consumption of tour products by consumers, identify enhancements of and/or new tour genres that will help Singapore deepen its variety of quality tour experiences.
As account manager for key tour operators, you will develop business acumen, understand industry challenges, and identify growth opportunities. This includes providing targeted support and administering various grant schemes such as the Experience Step-Up Fund (ESF) and Business Improvement Fund (BIF) grant for the industry.
Industry Development & Education
Leading the Travel Agents x Tourist Guides (T2AG) industry updates, you will organise regular virtual/ on-site sessions that keep travel agents and tourist guides at the forefront of destination developments. You will champion best practices in tourist guiding, operational excellence, and sustainable tourism practices, ensuring our industry partners deliver exceptional visitor experiences.
T2040 Segment Lead for Luxury, Sustainability & Active Silvers
As segment lead for Luxury, Sustainability and Active Silvers, you will drive targeted account management support to TAs cultivating high-value travellers. You will anchor initiatives to enhance channel building, tour experiences and itineraries that resonate with discerning luxury and active silver travellers, whilst championing sustainability certification, education and best practices across the industry.
Other Exposure
Given the dynamic nature of the industry, you will gain exposure to diverse workstreams beyond your core portfolio. This includes opportunities to contribute to the Travel Agents & Tourist Guides Industry Forum (TATG's annual industry event), explore emerging technologies for tourism, and strategy/ policy development initiatives.
What we are looking for
At least 1 year of working experience, preferably in the areas of industry development and/or strategic planning
Strong analytical mindset with good verbal and written communication abilities.
Independent worker who thrives in collaborative team environments.
Good project and stakeholder management capabilities.
Ability to interpret financial statements - to review the financial documents required for grants administering
Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.
About your application process
This job is closing on 20 Mar 2026.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Singapore Tourism Board or the wider Public Service.
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care.
What can you expect as part of #TeamSTB?
• Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.
• Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness.
Award-winning Workplace
• Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)
• Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)
• NS Mark (Gold) Accreditation
For more information on STB, please visit https://www.stb.gov.sg.
Learn more about Singapore Tourism Board