Info-communications Media Development Authority

M/AM, Marketing Communications & Engagement

Fixed Terms

Closing on 30 Jul 2026

What the role is

As part of the Sectoral Transformation Group in IMDA, the SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy. With digital technology transforming every sector of Singapore’s economy, it is essential that our SMEs make the most of digital technologies to improve operations and generate new revenue for growth.

SMEsGD manages CTO-as-a-Service – a one stop platform that helps SMEs go digital anytime, anywhere! The Marketing Comm team at SMEsGD helps to promote CTO-as-a-Service as well as digitalisation and its benefits to SMEs.

What you will be working on

Responsibilities:

Ensure coherence of SMEsGD and CTO-as-a-Service messaging and narratives
Develop and maintain SMEsGD content calendar
Ensure constant stream of success stories, trends and engagement content
Source for suitable SME profiles for feature on CTO-as-a-Service and with media publishers
Execute content partnerships with media publishers for promotion of CTO-as-a-Service
Vendor and stakeholder management
Develop CTO-as-a-Service monthly newsletter – curate and source for content, monitoring of CTRs as well as eDM base opt in and drop offs (using Salesforce Marketing cloud)
Develop strategies to ensure healthy base and ensure low opt out rates
Management of publication of content on IMDA website and CTO-as-a-Service
Implement, and execute key outreach events for SME Go Digital
Execute administrative processes for marketing activities, which includes procurement of services, managing budgets and measurement of effectiveness of content developed and channels leveraged.

Requirements:

Background in Mass Communications, Marketing, Business Administration or its equivalent.
Minimum 3 years of relevant experience in content development/creation and/or digital marketing
Good individual contributor and strong team player
Ability to navigate, adaptable to changes, with strong ability to perform in a fast-paced and dynamic environment.
Good understanding of different content formats, with track record in developing content
Experience in managing 3rd party agencies/vendors/suppliers
Good writing and editing skills for content and website news stories.
Good written and spoken communication, presentation skills.
Resourceful and Creative - able to think out of the box to develop content and channel partnerships for reaching out to the different SME target segments.
Prior experience in the technology or B2B segment will be advantageous

What we are looking for

Only short-listed candidates will be notified.

Position will commensurate with experience.

About your application process

This job is closing on 30 Jul 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Info-communications Media Development Authority or the wider Public Service.

About Info-communications Media Development Authority

Info-communications Media Development Authority (www.imda.gov.sg) offers a rewarding career that gives you a front seat in the fast-changing infocomm media sector, where technology and content are shaping the way people view the world more than ever. We offer a wide range of opportunities, where talented individuals and teams can make a difference. Whether you are developing a telecommunications policy affecting consumers or spearheading a scheme to nurture budding media talents, each member of IMDA contributes towards driving innovation, enhancing productivity for economic growth, and improving the quality of life for all Singaporeans. As a statutory board in the Ministry of Communications and Information, IMDA promotes and regulates the infocomm and media sectors.

Learn more about Info-communications Media Development Authority