Manager/Senior Manager, Visual Arts (MarComms, Singapore Art Week)

Strategic Brand and Digital Development: 

• Lead brand development initiatives and rebranding exercises as content owner, shaping SAW’s narrative by providing creative direction and guidance  

• Provide strategic inputs on messaging frameworks, visual identity, and content strategies that strengthen SAW’s market presence 

• Oversee website enhancement projects and digital content curation by coordinating with internal and external digital specialists to improve user experience and engagement  

• Manage creative development processes and production of event collaterals through working with appointed agencies, ensuring brand consistency across all marketing materials 

• Ensure all deliverables comply with brand guidelines, government communication standards, and regulatory requirements  
   

Project and Campaign Management: 

• Develop comprehensive campaign strategies that align with SAW and NAC’s strategic objectives 

• Oversee end-to-end campaign execution, managing timelines, deliverables, and budgets to ensure successful delivery of marketing strategies 

• Monitor campaign progress and implement solutions to keep deliverables on schedule 

• Manage contract negotiations with media agencies, content creators, and marketing vendors 
   

Stakeholder Relations: 

• Coordinate with Strategic Communications and Marketing & Audience Development departments to ensure cohesive campaign messaging and strategies across paid, earned and owned platforms 

• Liaise with internal stakeholders and subject matter experts to gather, curate and develop compelling content for SAW’s campaigns 

• Collaborate with external agencies, media partners, and digital platforms to amplify promotional reach and effectiveness through clear communication and proactive problem-solving 

• At least 4 years of experience in marketing, communications, or arts festivals with strong visual arts sector knowledge 

• Proven project management, stakeholder coordination, and vendor management skills with excellent communication abilities 

• Experience in budget oversight, contract management, and procurement processes 

• Proficiency in digital marketing including social media platforms, email campaigns, CMS, and website development 

• Strong copy-editing and written communication skills in English 

• Understanding of brand development and rebranding strategies 

• Detail-oriented team player who performs well under pressure 

• Prior government/public sector experience preferred