National Heritage Board

Assistant Manager / Manager, Strategic Marketing and Comms, NMS

Fixed Terms

Closing on 29 Apr 2026

What the role is

A cultural and architectural landmark in Singapore, the National Museum is Singapore's oldest museum, presenting innovative and inspiring exhibitions and programmes all year round. As the people's museum, we tell stories about Singapore and the World through exhibitions that combine accessibility and scholarship, making history and culture accessible for diverse visitors.

In this role, you are part of the public relations and engagement team, developing PR strategies as well as manage communications initiatives.

You will engage strategic stakeholders to maintain top-of-mind brand recall and raise awareness of the museum’s offerings within their communities. You will also support the National Museum in cultivating international relations with its strategic partners. You are an unconventional thinker and team player who can work within tight deadlines while handling multiple projects. You have a keen interest in the museum and heritage sector and would like to contribute to Singapore’s cultural landscape.

What you will be working on

Responsibilities

Plan, create and implement PR campaigns with the goal of raising awareness and appreciation of the museum, its exhibitions, programmes and other initiatives. This includes media engagement, influencer partnerships, community engagement tours, crisis communications, and measuring campaign effectiveness through KPIs.
Develop and maintain strategic relationships with media and content creators, keeping their interest in promoting the museum and its initiatives among their communities.
Develop and cultivate international relations initiatives with strategic cultural and museum partners, including managing official visits as well as maintaining country cultural briefs and other documents as required.
Design and execute stakeholder engagement events to strengthen relationships and maintain ongoing engagement with key museum and exhibition partners and supporters.

What we are looking for

Preferably at least 5 years of relevant experience in public relations, digital marketing and integrated communications
Strong understanding of PR analytics and campaign measurement methodologies
Expertise in media relations across traditional and digital channels including media partnerships
Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
Strong cross-cultural communication skills and cultural sensitivity for international relations
Interest in the Arts and Heritage Sector
Experience in project management and government procurement will be advantageous

About your application process

This job is closing on 29 Apr 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within National Heritage Board or the wider Public Service.

About National Heritage Board

The National Heritage Board (NHB) champions the development of a vibrant cultural and heritage sector in Singapore. Our role is to make heritage enriching, relevant, accessible and above all, enjoyable to Singaporeans and visitors alike. If you have the Passion …to build a nation of confident people and sense of rootedness …to deliver great service towards a strong community …to inspire generations of Singaporeans through heritage preservation …to continually innovate and develop yourself as a professional …to have fun while doing all of the above We Want You! http://www.nhb.gov.sg

Learn more about National Heritage Board