Temasek Polytechnic

Assistant Manager (B2C Marketing)

Fixed Terms

Closing on 11 May 2026

What the role is

We are seeking a strategic and results-driven B2C marketing professional to support and grow demand generation and enrolment growth for our Continuing Education & Training (CET) programmes.

In this role, you will lead the planning and execution of consumer-facing campaigns that engage adult learners at different career stages, whether upskilling, reskilling, or transitioning careers. You will translate insights into clear, compelling marketing strategies that drive action across digital channels and learner touchpoints.

You will be part of a team that supports individuals in upskilling and lifelong learning, while contributing to a broader national agenda in workforce and skills development.

What you will be working on

Integrated Campaign Planning & Delivery

Lead the planning and execution of end-to-end B2C marketing campaigns across digital, content, and engagement channels
Translate programme offerings into clear, learner-centric value propositions and messaging strategies
Work closely with creative and media agencies, providing direction, feedback, and coordination to ensure timely and effective delivery
Ensure alignment and consistency across channels to support engagement, leads, and application outcomes
Guide content development to ensure clarity, relevance, and credibility for adult learners

Stakeholder & Community Engagement

Support and deliver engagement initiatives such as events, storytelling formats, and networking sessions
Collaborate with internal stakeholders to align communication strategies with programme objectives
Build effective working relationships to strengthen participation, advocacy, and learner engagement

Performance, Insights & Optimisation

Monitor campaign performance across engagement, leads, and enrolments
Analyse data and insights to inform campaign improvements and messaging refinements
Apply testing and optimisation approaches to improve campaign effectiveness and conversion outcomes
Contribute insights and recommendations to support review discussions and planning

What we are looking for

Tertiary qualification of any discipline with at least 5 years of experience in integrated marketing, communications, or community engagement
Proven experience managing end-to-end campaigns, including coordination with creative and/or media agencies
Strong storytelling and content development skills across digital platforms
Ability to analyse performance data and translate insights into practical improvements
Good stakeholder management and communication skills, with experience working across cross-functional teams

About your application process

This job is closing on 11 May 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Temasek Polytechnic or the wider Public Service.

About Temasek Polytechnic

Established in 1990, Temasek Polytechnic (TP) is a leading institution of high learning nestled by the idyllic shores of Bedok Reservoir in Tampines. TP takes pride in equipping our students with lifelong skills and digital knowledge for a future of dynamic change. TP’s caring and vibrant culture is firmly rooted in our core values which drive a spirit of innovation, with a focus on industry, globalization and sustainability. “TP Cares” is our clarion call to ensure that our diverse community of learners has the opportunity to achieve their personal best, so that they can contribute meaningfully to the global community. Learner. Creator. Leader We envision the TP graduate as a values-led leader with vision, character and heart, excelling in the academic domain and beyond, and rising to the challenge of creating tomorrow.

Learn more about Temasek Polytechnic