We are looking for a results oriented Digital Marketing Specialist. As part of the team, you will drive measurable growth for Sentosa by planning and executing campaigns, optimizing ecommerce journeys, and elevating the digital user experience.
Sentosa Development Corporation
Assistant / Deputy Manager, Digital Marketing
Permanent
Closing on 06 Jun 2026What the role is
What you will be working on
Campaign Planning & Execution
Plan, implement, and monitor paid and organic campaigns across digital channels.
Collaborate with the Content & Brand teams to align messaging and creative assets.
Track campaign performance and provide actionable insights.
Ecommerce Optimization
Manage online booking flows, promotions, and product listings.
Conduct A/B testing and conversion rate optimization initiatives.
Partner with the Web/UX team to streamline customer journeys.
Digital Experience and UIUX
Assist in maintaining and updating website content
Ensure digital platforms are user‑friendly, visually appealing, and aligned with brand standards.
Work with designers and developers to enhance navigation, accessibility and overall user experience.
Analytics & Reporting
Monitor KPIs across campaigns, ecommerce, and web performance.
Prepare regular reports and dashboards
Use data to recommend improvements and guide decision‑making.
What we are looking for
Bachelor’s degree in Marketing, Business, Communications, or related field.
3–5 years of experience in digital marketing or ecommerce marketing
Strong understanding of paid media, SEO, and conversion optimization.
Familiarity with analytics tools (Google Analytics, Meta Ads Manager, etc.)
Knowledge of customer journey mapping and behavioural analytics to inform design and marketing decisions preferred
Strong project management skills including prioritization, time management, and cross‑functional coordination.
About your application process
This job is closing on 06 Jun 2026.
If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Sentosa Development Corporation or the wider Public Service.
About Sentosa Development Corporation
Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.
Learn more about Sentosa Development Corporation