Singapore Tourism Board

Senior Manager, Strategic Planning

Fixed Terms

Closing on 29 May 2026

What the role is

The Strategic Planning (SP) team is looking for a passionate officer to be part of a dynamic team to chart the way forward for the tourism sector. You will be part of a team that will identify opportunities, risks, and formulate mid- to long-term strategies to define the next phase of tourism growth as part of our Tourism 2040 (T2040) roadmap.

You will be an economic analyst working within STB Strategic Planning team, with a focus on developing economic impact analysis, projection and forecasting models and scenario planning. These include for instance, modelling the impact of international developments to Singapore’s tourism sector, forecasting our near to long term tourism performance, and analysing key trends, drivers and contributors.

SP also develops, reviews and tracks organisational performance to ensure alignment with STB's strategic outcomes and importantly, works with senior management to define STB's and the tourism industry’s aspirations and goals.

What you will be working on

1. Work with Government agencies (MTI, MND/URA) and STB’s Analytics and Insights (A&I) team to analyse our past tourism performance and conduct both near and long-term projections of our tourism performance. Review and recommend planning assumptions for various scenarios to ensure the robustness of the projection methodologies.

2. Work with MTI and STB’s Analytics and Intelligence (A&I) to conduct economic impact analysis of specific policy changes on the tourism sector. The officer must be able to recommend the appropriate economic modelling/ frameworks, propose assumptions and review different methodologies.

3. Strengthen our analysis of drivers and contributors towards meeting our Tourism 2040 outcomes (TR, IVA and Productivity). This would include leading the analysis of Singapore’s competitiveness, vis-a-vis competitors.

4. Work with STB’s line units to set targets for key tourism performance metrics with the view of meeting our Tourism 2040 ambitions and ensure that these targets ultimately ladder up to the overall targets for the tourism sector.

5. In addition, officer will be part of the team to manage the following key workplans:

a) Prepare quarterly updates on key performance indicators, industry outlook, etc to MTI.

b) Work with MTI to manage key reporting platforms and updates for MTI senior management, as well as discussions on STB’s KPIs and priorities.

6. Beyond the immediate horizon, the officer will also need to think longer term to identify trends, blind spots, competition/ threats and/or new opportunities, which could potentially impact the future of Singapore tourism. This will involve working on “Futures Planning”, which will have the potential to significantly impact the outcomes of T2040.

[Key Relationships]

Within STB, you will be able to engage across all business teams and develop a keen understanding of the tourism landscape and its operating environment. You will also work closely with MTI and other government agencies, where you would be able to learn more about the work of other economic agencies and how their work is integrated to further Singapore's economic development.

What we are looking for

5 years of working experience in economic modelling, conducting impact analysis and data analytics.
Good analytical, verbal and written communication skills
Officer must be able to think strategically, be able to connect the dots and analyse data sets and function independently.
Experience in the government sector would be viewed favourably.
Showing good business acumen, analytical thinking and judgement
Working effectively within STB to achieve results
Working effectively with stakeholders outside STB
Serving with heart, commitment and purpose
Being innovative and learning continuously

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

About your application process

This job is closing on 29 May 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Singapore Tourism Board or the wider Public Service.

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? • Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. • Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace • Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) • Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) • NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Learn more about Singapore Tourism Board