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Sentosa Development Corporation

Sentosa Development Corporation

Assistant Manager, International Leisure (Americas, Europe & Oceania)

Permanent
Closing on 18 Jun 2026

What the role is

As a Deputy Manager, International Sales, you should possess strong knowledge of the tourism industry. You will manage and lead the South Asia, Middle East and Long-haul teams to develop the sales pipeline, drive island visitorship and revenue. You will also work closely with the team to develop and execute successful co-marketing campaigns with trade partners and stakeholders.
You should be confident in communicating effectively with clients to understand their needs, while leveraging internal resources to achieve assigned objectives and sustain business growth.

What you will be working on

  • Support the Unit Head in executing strategies to achieve visitorship and revenue growth

  • Guide and support team members on strategy, implementation, market performance, and achieving budget, forecast and optimal business mix targets

  • Develop and implement effective sales programmes to increase awareness and position Sentosa as a destination

  • Build strong relationships and communicate effectively with internal and external stakeholders to achieve shared objectives

  • Identify and solicit new and existing accounts to exceed visitorship and revenue targets through calls, meetings, and site inspections (where required)

  • Prospect and grow the account portfolio, manage incoming leads, and close sales through all Sentosa sales platforms, including the B2B portal

  • Organise and participate in industry trade shows, travel functions and business events

  • Plan and conduct familiarisation trips and site inspections for clients (e.g. travel agents, event planners/organisers, destination management companies)

  • Plan, execute and follow up on sales trips, roadshows and trade shows in assigned markets

  • Prepare and deliver presentations on Sentosa’s products and services

  • Prepare business papers, trip reports and presentations

  • Present effectively to senior management and large audiences

  • Strengthen product marketing presence to increase awareness and visibility

  • Prepare contracts and proposals to formalise agreements with clients

  • Liaise with travel trade partners, wholesalers, agents, and media on cooperative marketing programmes and promotional opportunities

  • Identify business trends and marketing opportunities to enhance Sentosa’s brand positioning and performance

  • Develop and implement quarterly action plans aligned with market insights and long-term strategies

  • Utilise relevant systems and tools to track, manage and follow up on accounts proactively

  • Provide market insights through weekly, monthly, quarterly and annual reports, as well as trip reports

What we are looking for

  • Degree in Sales, Marketing or Business Administration

  • 3 to 5 years’ experience in a related tourism or travel industry, with a proven sales track record

  • Experience in preparing proposal of itinerary for leisure travel and group contracts

  • Strong organisational skills with excellent follow-up ability

  • Numerate with strong analytical capabilities

  • Excellent communication and interpersonal skills (both written and spoken English and Chinese)

  • Strong analytical skills to interpret business indicators and competitive trends

  • Proven ability to work both independently and as part of a team

  • Ability to travel and work on weekends and public holidays where required

  • Positive attitude, self-motivated and results-driven

About your application process

This job is closing on 18 Jun 2026.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and apply for other roles within Sentosa Development Corporation or the wider Public Service.

About Sentosa Development Corporation

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.

Learn more about Sentosa Development Corporation